Brandwave

Barry's Bay vs Puhoi Valley:Which is more popular by branded search in New Zealand?

In August 2026, Puhoi Valley had more branded searches than Barry's Bay among cheese brands in New Zealand. Puhoi Valley was estimated to have 2.5K branded searches compared to Barry's Bay’s 2K, and held an 18.4% Share of Search versus Barry's Bay’s 14.7%.

Share of Search among cheese brands in New Zealand in August 2026Which is more popular in search, Barry's Bay or Puhoi Valley?
Barry's Bay14.7%2K searches
vs
Puhoi Valley18.4%2.5K searches

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Which is more popular in search, Barry's Bay or Puhoi Valley?

Compare the cheese brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barry's Bay and Puhoi Valley among cheese brands in New Zealand, by month

Share of Search by month for Puhoi Valley, Barry's Bay. The figures are in the table below the chart.

View monthly share of search table
MonthKāpitiPuhoi ValleyMainlandBarry's BayWhitestone CheesePerfect Italiano
Oct 202530%16%12.7%24.9%14.5%1.9%
Nov 202536.1%12%9.8%23.7%16.9%1.6%
Dec 202527.2%10.1%8.5%31.2%22%1.1%
Jan 202628.6%15.7%12%28.2%13.9%1.7%
Feb 202629.6%12.5%12.5%29.3%14.9%1.2%
Mar 202628.6%12.9%14.5%28.3%14.2%1.6%
Apr 202627.3%13.8%17.1%26.4%13.8%1.7%
May 202627.1%16.4%18.2%21.8%13.6%2.9%
Jun 202628.6%15.1%17.7%22%14.3%2.3%
Jul 202633.3%15%17%19.2%13.5%2%
Aug 202634.9%18.4%18.1%14.7%12.2%1.7%
Sep 2026——————

How has the Barry's Bay and Puhoi Valley comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Puhoi Valley took it in August 2026.
  • Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand moved from 24.9% to 14.7%, and its estimated monthly branded searches moved from 3.3K to 2K.
  • Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among cheese brands in New Zealand moved from 16% to 18.4%, and its estimated monthly branded searches moved from 2.1K to 2.5K.

How did search popularity change for New Zealand cheese brands in August 2026?

  1. In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.

  2. In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Barry's Bay’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barry's Bay

6 branded search terms

  • barry's bay
  • barrys bay canada
  • barrys bay cheese
  • barrys bay new zealand
  • barrys bay nz
  • barrysbay

Puhoi Valley

9 branded search terms

  • puhoi valley
  • puhoi valley chocolate milk
  • puhoi valley greek yoghurt
  • puhoi valley milk
  • puhoi valley near me
  • puhoi valley yoghurt
  • puhoi valley yogurt
  • puhoivalley
  • puhoivalley co nz

How the Brand Demand Index is measured

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