Mainland vs Whitestone Cheese:Which is more popular by branded search in New Zealand?
In August 2026, Mainland had more branded searches than Whitestone Cheese among cheese brands in New Zealand. Mainland was estimated to have 2.4K branded searches compared to Whitestone Cheese’s 1.6K, and held an 18.1% Share of Search versus Whitestone Cheese’s 12.2%.
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Which is more popular in search, Mainland or Whitestone Cheese?
Compare the cheese brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mainland, Whitestone Cheese. The figures are in the table below the chart.
View monthly share of search table
| Month | Kāpiti | Puhoi Valley | Mainland | Barry's Bay | Whitestone Cheese | Perfect Italiano |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 16% | 12.7% | 24.9% | 14.5% | 1.9% |
| Nov 2025 | 36.1% | 12% | 9.8% | 23.7% | 16.9% | 1.6% |
| Dec 2025 | 27.2% | 10.1% | 8.5% | 31.2% | 22% | 1.1% |
| Jan 2026 | 28.6% | 15.7% | 12% | 28.2% | 13.9% | 1.7% |
| Feb 2026 | 29.6% | 12.5% | 12.5% | 29.3% | 14.9% | 1.2% |
| Mar 2026 | 28.6% | 12.9% | 14.5% | 28.3% | 14.2% | 1.6% |
| Apr 2026 | 27.3% | 13.8% | 17.1% | 26.4% | 13.8% | 1.7% |
| May 2026 | 27.1% | 16.4% | 18.2% | 21.8% | 13.6% | 2.9% |
| Jun 2026 | 28.6% | 15.1% | 17.7% | 22% | 14.3% | 2.3% |
| Jul 2026 | 33.3% | 15% | 17% | 19.2% | 13.5% | 2% |
| Aug 2026 | 34.9% | 18.4% | 18.1% | 14.7% | 12.2% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mainland and Whitestone Cheese comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Mainland took it in March 2026.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand moved from 12.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
- Across the 11 months ending August 2026, Whitestone Cheese’s estimated Share of Search among cheese brands in New Zealand moved from 14.5% to 12.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand cheese brands in August 2026?
3 changes
In August 2026, Puhoi Valley overtook Mainland to rank 2nd among cheese brands in New Zealand, at 18.4%.
In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.
In August 2026, Whitestone Cheese lost estimated Share of Search among cheese brands in New Zealand, from 13.5% to 12.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mainland’s and Whitestone Cheese’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mainland
17 branded search terms
- cheese mainland
- mainland brie
- mainland cheddar
- mainland cheese
- mainland cheese 1kg
- mainland cheese colby
- mainland cheese crackers
- mainland colby cheese 1kg
- mainland edam cheese
- mainland grated cheese
- mainland mild cheese
- mainland mozzarella cheese
- mainland organic cheese
- mainland parmesan cheese
- mainland tasty cheese
- mainland tasty cheese 1kg
- mainland vintage cheese
Whitestone Cheese
7 branded search terms
- whitestone
- whitestone blue cheese
- whitestone cheese
- whitestone cheese near me
- whitestone cheese online
- whitestone halloumi
- whitestonecheese
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