Brandwave

How popular isMainland in search?

In August 2026, there were an estimated 2.4K branded searches for Mainland in New Zealand which is up 45.2% over the last 11 months. Mainland holds 18.1% estimated Share of Search among New Zealand cheese brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Kāpiti34.9%
  2. Puhoi Valley18.4%
  3. Mainland18.1%
  4. Barry's Bay14.7%
  5. Whitestone Cheese12.2%
  6. Perfect Italiano1.7%
Mainland website (opens in a new tab)

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Which cheese brands compete with Mainland?

Mainland against cheese brands in New Zealand, by month

Share of Search by month for Kāpiti, Puhoi Valley, Mainland, Barry's Bay, Whitestone Cheese. The figures are in the table below the chart.

View monthly share of search table
MonthKāpitiPuhoi ValleyMainlandBarry's BayWhitestone CheesePerfect Italiano
Oct 202530%16%12.7%24.9%14.5%1.9%
Nov 202536.1%12%9.8%23.7%16.9%1.6%
Dec 202527.2%10.1%8.5%31.2%22%1.1%
Jan 202628.6%15.7%12%28.2%13.9%1.7%
Feb 202629.6%12.5%12.5%29.3%14.9%1.2%
Mar 202628.6%12.9%14.5%28.3%14.2%1.6%
Apr 202627.3%13.8%17.1%26.4%13.8%1.7%
May 202627.1%16.4%18.2%21.8%13.6%2.9%
Jun 202628.6%15.1%17.7%22%14.3%2.3%
Jul 202633.3%15%17%19.2%13.5%2%
Aug 202634.9%18.4%18.1%14.7%12.2%1.7%
Sep 2026——————

  1. 1.Kāpiti

    34.9%

    held 1st · 4.7K estimated branded searches · +18.3% vs prior month · +1.6 points

  2. 2.Puhoi Valley

    18.4%

    moved from 4th to 2nd · 2.5K estimated branded searches · +39.1% vs prior month · +3.5 points

  3. 3.Mainland

    18.1%

    held 3rd · 2.4K estimated branded searches · +19.6% vs prior month · +1 points

  4. 4.Barry's Bay

    14.7%

    moved from 2nd to 4th · 2K estimated branded searches · -13.9% vs prior month · -4.6 points

  5. 5.Whitestone Cheese

    12.2%

    held 5th · 1.6K estimated branded searches · +2.5% vs prior month · -1.2 points

  6. 6.Perfect Italiano

    1.7%

    held 6th · 230 estimated branded searches · -4.2% vs prior month · -0.3 points

Compare search popularity between Mainland and its closest rivals

How has branded search demand for Mainland changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mainland in New Zealand rose from 1.7K to 2.4K.
  • Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand increased from 12.7% to 18.1%.
  • Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand peaked at 18.2% in May 2026 and was lowest at 8.5% in December 2025.
  • Across the 11 months ending August 2026, Mainland rose from 5th to 3rd among cheese brands in New Zealand.

How did search popularity change for New Zealand cheese brands in August 2026?

  1. In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.

  2. In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.

  3. In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.

  4. In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.

  5. In August 2026, Whitestone Cheese lost estimated Share of Search among cheese brands in New Zealand, from 13.5% to 12.2%.

  6. Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026.

How is Mainland measured?

Brandwave collects information about searches that people make online using Mainland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • cheese mainland
  • mainland brie
  • mainland cheddar
  • mainland cheese
  • mainland cheese 1kg
  • mainland cheese colby
  • mainland cheese crackers
  • mainland colby cheese 1kg
  • mainland edam cheese
  • mainland grated cheese
  • mainland mild cheese
  • mainland mozzarella cheese
  • mainland organic cheese
  • mainland parmesan cheese
  • mainland tasty cheese
  • mainland tasty cheese 1kg
  • mainland vintage cheese

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How the Brand Demand Index is measured

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