Mainland vs Pams:Which is more popular?
In September 2026, Pams had more branded searches than Mainland among butter brands in New Zealand. Pams had about 1,070 branded searches, while Mainland had 410. Pams made up 11.5% of all butter brand searches we track, and Mainland accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about butter brands, Mainland appeared in all five answers and Pams in four. Pams was mentioned before Mainland in every answer.
Who do people search for more?
Pams, about 3 searches for every 1 for Mainland
Who does AI mention more?
Mainland, mentioned in every answer we collected
Who does AI recommend more?
Pams, named ahead of Mainland in every answer
Follow Mainland vs Pams and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mainland appeared in all five answers. Pams was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pams was listed before Mainland in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Westgold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Anchor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mainland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lewis Road Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tararua1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Olivani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best butter brands in New Zealand?”
Asked ChatGPT
“What's the best butter brand in New Zealand for everyday baking?”
Searched Google, AI Overview
“butter nz”
Searched Google, AI Overview
“spreadable butter nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Mainland or Pams more popular in search?
This chart shows how often people search Google for Mainland and Pams by name. Each line represents a brand's share of searches for all eight butter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pams, Mainland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Olivani | Westgold | Pams | Anchor | Mainland | Tararua | Lurpak |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 15.8% | 9.8% | 14.3% | 9.1% | 3.4% | 2.3% | 2.2% |
| Nov 2025 | 43.9% | 16.2% | 9.1% | 13.4% | 8.9% | 3.4% | 3.3% | 1.9% |
| Dec 2025 | 43.4% | 14.2% | 11.4% | 12.5% | 10.8% | 3.9% | 1.9% | 1.9% |
| Jan 2026 | 43.5% | 15.8% | 10.6% | 13.3% | 10% | 3.3% | 1.7% | 1.8% |
| Feb 2026 | 46.8% | 15% | 9.9% | 13.4% | 8.1% | 2.8% | 2.6% | 1.3% |
| Mar 2026 | 42% | 16.8% | 11.3% | 13.8% | 8.7% | 4% | 1.8% | 1.6% |
| Apr 2026 | 40.8% | 19.1% | 10.1% | 12% | 10.2% | 3.9% | 2.2% | 1.7% |
| May 2026 | 37.8% | 12.7% | 25.9% | 8% | 8.7% | 3.7% | 1.8% | 1.4% |
| Jun 2026 | 39.8% | 16.6% | 10.3% | 11.1% | 13.7% | 4.4% | 2.4% | 1.6% |
| Jul 2026 | 37.8% | 16% | 15.9% | 9.4% | 12.1% | 5.2% | 2% | 1.6% |
| Aug 2026 | 41.3% | 14% | 14.4% | 12.6% | 10.5% | 4.4% | 1.4% | 1.5% |
| Sep 2026 | 40.5% | 17% | 12.5% | 11.5% | 10% | 4.4% | 2.2% | 1.9% |
How has the Mainland and Pams comparison changed over the last 12 months?
3 findings
- Pams was ahead of Mainland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mainland’s share of searches among butter brands in New Zealand moved from 3.4% to 4.4%, and its estimated monthly branded searches moved from 330 to 410.
- Across the 12 months ending September 2026, Pams’ share of searches among butter brands in New Zealand moved from 14.3% to 11.5%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
How did search popularity change for New Zealand butter brands in September 2026?
2 changes
In September 2026, Pams lost share of searches among butter brands in New Zealand, from 12.6% to 11.5%.
Estimated monthly branded searches for Mainland in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Mainland’s and Pams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among butter brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.