Brandwave

Lewis Road Creamery vs Olivani:Which is more popular?

In September 2026, Lewis Road Creamery had more branded searches than Olivani among butter brands in New Zealand. Lewis Road Creamery had about 3,760 branded searches, while Olivani had 1,580. Lewis Road Creamery made up 40.5% of all butter brand searches we track, and Olivani accounted for 17%. When we asked ChatGPT and Google AI Overviews about butter brands, Lewis Road Creamery appeared in two of the five answers and Olivani in none.

Among butter brands in New Zealand in September 2026

Who do people search for more?

Lewis Road Creamery, about 2 searches for every 1 for Olivani

Lewis Road Creamery 3.8K searchesOlivani 1.6K searches

Who does AI mention more?

Lewis Road Creamery, mentioned in 2 of 5 answers, Olivani in 0

Lewis Road Creamery in 2 of 5Olivani in 0 of 5

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Top butter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lewis Road Creamery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Olivani did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westgold1st
  2. Pams2nd
  3. Mainland3rd
  4. Anchor4th
  5. Lewis Road Creamery5th
  6. Olivani–
  7. Tararua–
  8. Lurpak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westgold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lewis Road Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tararua1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olivani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about butter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lewis Road Creamery or Olivani more popular in search?

This chart shows how often people search Google for Lewis Road Creamery and Olivani by name. Each line represents a brand's share of searches for all eight butter brands we track, month by month, from searches in New Zealand.

Lewis Road Creamery and Olivani among butter brands in New Zealand, by month

Share of searches by month for Lewis Road Creamery, Olivani. The figures are in the table below the chart.

View monthly share of searches table
MonthLewis Road CreameryOlivaniWestgoldPamsAnchorMainlandTararuaLurpak
Oct 202543.1%15.8%9.8%14.3%9.1%3.4%2.3%2.2%
Nov 202543.9%16.2%9.1%13.4%8.9%3.4%3.3%1.9%
Dec 202543.4%14.2%11.4%12.5%10.8%3.9%1.9%1.9%
Jan 202643.5%15.8%10.6%13.3%10%3.3%1.7%1.8%
Feb 202646.8%15%9.9%13.4%8.1%2.8%2.6%1.3%
Mar 202642%16.8%11.3%13.8%8.7%4%1.8%1.6%
Apr 202640.8%19.1%10.1%12%10.2%3.9%2.2%1.7%
May 202637.8%12.7%25.9%8%8.7%3.7%1.8%1.4%
Jun 202639.8%16.6%10.3%11.1%13.7%4.4%2.4%1.6%
Jul 202637.8%16%15.9%9.4%12.1%5.2%2%1.6%
Aug 202641.3%14%14.4%12.6%10.5%4.4%1.4%1.5%
Sep 202640.5%17%12.5%11.5%10%4.4%2.2%1.9%

How has the Lewis Road Creamery and Olivani comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand butter brands in September 2026?

2 changes
  1. In September 2026, Olivani overtook Westgold to rank 2nd among butter brands in New Zealand, with 17% of the searches.

  2. In September 2026, Lewis Road Creamery lost share of searches among butter brands in New Zealand, from 41.3% to 40.5%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Lewis Road Creamery’s and Olivani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lewis Road Creamery

5 branded search terms

  • lewis road
  • lewis road butter
  • lewis road chocolate
  • lewis road creamery
  • lewisroadcreamery

Olivani

5 branded search terms

  • olivani
  • olivani avocado spread
  • olivani butter
  • olivani countdown
  • olivani spread

How the Brand Demand Index is measured

Other head-to-heads among butter brands

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