Mainland vs Perfect Italiano:Which is more popular by branded search in New Zealand?
In August 2026, Mainland had more branded searches than Perfect Italiano among cheese brands in New Zealand. Mainland was estimated to have 2.4K branded searches compared to Perfect Italiano’s 230, and held an 18.1% Share of Search versus Perfect Italiano’s 1.7%.
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Which is more popular in search, Mainland or Perfect Italiano?
Compare the cheese brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mainland, Perfect Italiano. The figures are in the table below the chart.
View monthly share of search table
| Month | Kāpiti | Puhoi Valley | Mainland | Barry's Bay | Whitestone Cheese | Perfect Italiano |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 16% | 12.7% | 24.9% | 14.5% | 1.9% |
| Nov 2025 | 36.1% | 12% | 9.8% | 23.7% | 16.9% | 1.6% |
| Dec 2025 | 27.2% | 10.1% | 8.5% | 31.2% | 22% | 1.1% |
| Jan 2026 | 28.6% | 15.7% | 12% | 28.2% | 13.9% | 1.7% |
| Feb 2026 | 29.6% | 12.5% | 12.5% | 29.3% | 14.9% | 1.2% |
| Mar 2026 | 28.6% | 12.9% | 14.5% | 28.3% | 14.2% | 1.6% |
| Apr 2026 | 27.3% | 13.8% | 17.1% | 26.4% | 13.8% | 1.7% |
| May 2026 | 27.1% | 16.4% | 18.2% | 21.8% | 13.6% | 2.9% |
| Jun 2026 | 28.6% | 15.1% | 17.7% | 22% | 14.3% | 2.3% |
| Jul 2026 | 33.3% | 15% | 17% | 19.2% | 13.5% | 2% |
| Aug 2026 | 34.9% | 18.4% | 18.1% | 14.7% | 12.2% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mainland and Perfect Italiano comparison changed over the last 12 months?
3 findings
- Mainland was ahead of Perfect Italiano in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand moved from 12.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
- Across the 11 months ending August 2026, Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 250 to 230.
How did search popularity change for New Zealand cheese brands in August 2026?
3 changes
In August 2026, Puhoi Valley overtook Mainland to rank 2nd among cheese brands in New Zealand, at 18.4%.
In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.
Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mainland’s and Perfect Italiano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mainland
17 branded search terms
- cheese mainland
- mainland brie
- mainland cheddar
- mainland cheese
- mainland cheese 1kg
- mainland cheese colby
- mainland cheese crackers
- mainland colby cheese 1kg
- mainland edam cheese
- mainland grated cheese
- mainland mild cheese
- mainland mozzarella cheese
- mainland organic cheese
- mainland parmesan cheese
- mainland tasty cheese
- mainland tasty cheese 1kg
- mainland vintage cheese
Perfect Italiano
6 branded search terms
- perfect italiano
- perfect italiano cheese
- perfect italiano mozzarella
- perfect italiano nz
- perfect italiano ricotta
- perfectitaliano
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.