Brandwave

Cheese brands in New Zealand:Which brands are most popular in search?

In August 2026, Kāpiti was the most searched among cheese brands in New Zealand, with an estimated 4.7K branded searches and 34.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kāpiti34.9%
  2. Puhoi Valley18.4%
  3. Mainland18.1%
  4. Barry's Bay14.7%
  5. Whitestone Cheese12.2%
  6. Perfect Italiano1.7%

Follow cheese brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the cheese brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cheese brands in New Zealand, by month

Share of Search by month for Kāpiti, Puhoi Valley, Mainland, Barry's Bay, Whitestone Cheese. The figures are in the table below the chart.

View monthly share of search table
MonthKāpitiPuhoi ValleyMainlandBarry's BayWhitestone CheesePerfect Italiano
Oct 202530%16%12.7%24.9%14.5%1.9%
Nov 202536.1%12%9.8%23.7%16.9%1.6%
Dec 202527.2%10.1%8.5%31.2%22%1.1%
Jan 202628.6%15.7%12%28.2%13.9%1.7%
Feb 202629.6%12.5%12.5%29.3%14.9%1.2%
Mar 202628.6%12.9%14.5%28.3%14.2%1.6%
Apr 202627.3%13.8%17.1%26.4%13.8%1.7%
May 202627.1%16.4%18.2%21.8%13.6%2.9%
Jun 202628.6%15.1%17.7%22%14.3%2.3%
Jul 202633.3%15%17%19.2%13.5%2%
Aug 202634.9%18.4%18.1%14.7%12.2%1.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kāpiti

    34.9%

    held 1st · 4.7K estimated branded searches · +18.3% vs prior month · +1.6 points

  2. 2.Puhoi Valley

    18.4%

    moved from 4th to 2nd · 2.5K estimated branded searches · +39.1% vs prior month · +3.5 points

  3. 3.Mainland

    18.1%

    held 3rd · 2.4K estimated branded searches · +19.6% vs prior month · +1 points

  4. 4.Barry's Bay

    14.7%

    moved from 2nd to 4th · 2K estimated branded searches · -13.9% vs prior month · -4.6 points

  5. 5.Whitestone Cheese

    12.2%

    held 5th · 1.6K estimated branded searches · +2.5% vs prior month · -1.2 points

  6. 6.Perfect Italiano

    1.7%

    held 6th · 230 estimated branded searches · -4.2% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among cheese brands in New Zealand?

In August 2026, Kāpiti was the most searched among cheese brands in New Zealand, with an estimated 4.7K branded searches and 34.9% estimated Share of Search within this set. Puhoi Valley is in 2nd place, 16.5 percentage points behind at 18.4% Share of Search.

New Zealand cheese brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kāpiti30% → 34.9%36.1%Nov 202527.1%May 20261st
Puhoi Valley16% → 18.4%18.4%Aug 202610.1%Dec 20253rd → 2nd
Mainland12.7% → 18.1%18.2%May 20268.5%Dec 20255th → 3rd
Barry's Bay24.9% → 14.7%31.2%Dec 202514.7%Aug 20262nd → 4th
Whitestone Cheese14.5% → 12.2%22%Dec 202512.2%Aug 20264th → 5th
Perfect Italiano1.9% → 1.7%2.9%May 20261.1%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand increased from 30% to 34.9%.
  • Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among cheese brands in New Zealand increased from 16% to 18.4%.
  • Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand increased from 12.7% to 18.1%.
  • Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand decreased from 24.9% to 14.7%.
  • Across the 11 months ending August 2026, Whitestone Cheese’s estimated Share of Search among cheese brands in New Zealand decreased from 14.5% to 12.2%.
  • Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand peaked at 36.1% in November 2025 and was lowest at 27.1% in May 2026.
  • Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among cheese brands in New Zealand peaked at 18.4% in August 2026 and was lowest at 10.1% in December 2025.
  • Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand peaked at 18.2% in May 2026 and was lowest at 8.5% in December 2025.
  • Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand peaked at 31.2% in December 2025 and was lowest at 14.7% in August 2026.
  • Across the 11 months ending August 2026, Whitestone Cheese’s estimated Share of Search among cheese brands in New Zealand peaked at 22% in December 2025 and was lowest at 12.2% in August 2026.
  • Across the 11 months ending August 2026, Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand peaked at 2.9% in May 2026 and was lowest at 1.1% in December 2025.
  • Across the 11 months ending August 2026, Puhoi Valley rose from 3rd to 2nd among cheese brands in New Zealand.
  • Across the 11 months ending August 2026, Mainland rose from 5th to 3rd among cheese brands in New Zealand.
  • Across the 11 months ending August 2026, Barry's Bay fell from 2nd to 4th among cheese brands in New Zealand.
  • Across the 11 months ending August 2026, Whitestone Cheese fell from 4th to 5th among cheese brands in New Zealand.
  • Across the 11 months ending August 2026, Perfect Italiano held steady: its estimated Share of Search among cheese brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand cheese brands in August 2026?

  1. In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.

  2. In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.

  3. In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.

  4. In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.

  5. In August 2026, Whitestone Cheese lost estimated Share of Search among cheese brands in New Zealand, from 13.5% to 12.2%.

  6. Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record