Brandwave

How popular isKāpiti?

In September 2026, people searched for Kāpiti by name about 3,850 times in New Zealand, about the same as the previous year. These searches made up 3.3% of all New Zealand cheese brand searches, placing Kāpiti sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cheese brands, Kāpiti appeared in three of the four answers and was the most recommended of the eight.

Search and AI answers in September 2026

Kāpiti is the sixth most searched of 8 competitors and the most recommended in AI answers.

  1. Barry's BayShare of searches 34%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. MainlandShare of searches 22.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Whitestone CheeseShare of searches 20.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Puhoi ValleyShare of searches 13%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. KāpitiShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top cheese brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kāpiti was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kāpiti is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti1st
  2. Whitestone Cheese2nd
  3. Mainland3rd
  4. Puhoi Valley4th
  5. Barry's Bay5th
  6. Anchor5th
  7. Over the Moon Dairy7th
  8. Perfect Italiano–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cheese brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cheese brands compete with Kāpiti?

Kāpiti against cheese brands in New Zealand, by month

Share of searches by month for Barry's Bay, Mainland, Whitestone Cheese, Puhoi Valley, Over the Moon Dairy, Kāpiti. The figures are in the table below the chart.

View monthly share of searches table
MonthBarry's BayMainlandWhitestone CheesePuhoi ValleyOver the Moon DairyKāpitiPerfect ItalianoAnchor
Oct 202537.8%16%21.7%15.3%3.8%2.7%2.6%0.12%
Nov 202538%12.6%26.6%12%4.7%3.6%2.3%0.12%
Dec 202533.5%7.4%23%7%25.2%2.6%1.1%0.07%
Jan 202641.4%14.5%19.7%13.5%5%3.2%2.3%0.31%
Feb 202644.1%15.7%21.7%11.2%2.9%2.6%1.6%0.11%
Mar 202642.9%17.7%20.9%10.9%2.8%2.5%2.1%0.11%
Apr 202639%20.8%19.7%12.3%3.2%2.8%2%0.12%
May 202632.1%22.6%19.1%16%3.2%3.1%3.7%0.25%
Jun 202632.1%22.7%21.6%13.9%2.9%3.5%3.2%0.14%
Jul 202631.2%23.2%21.8%14.1%3.7%3.2%2.7%0.14%
Aug 202626%25.5%21.7%17.6%3.5%2.7%2.8%0.14%
Sep 202634%22.7%20.8%13%4.2%3.3%2%0.13%

  1. 1.Barry's Bay

    34%

    Held 1st. 2.6K estimated branded searches, +35.9% vs prior month. Share +8 points.

  2. 2.Mainland

    22.7%

    Held 2nd. 1.7K estimated branded searches, -7.4% vs prior month. Share -2.8 points.

  3. 3.Whitestone Cheese

    20.8%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Puhoi Valley

    13%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -4.6 points.

  5. 5.Over the Moon Dairy

    4.2%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.

  6. 6.Kāpiti

    3.3%

    Moved from 7th to 6th. 250 estimated branded searches, +25% vs prior month. Share +0.5 points.

  7. 7.Perfect Italiano

    2%

    Moved from 6th to 7th. 150 estimated branded searches, -28.6% vs prior month. Share -0.9 points.

  8. 8.Anchor

    0.13%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kāpiti and its closest rivals

Every comparison with Kāpiti

18 comparisons

How has branded search demand for Kāpiti changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kāpiti in New Zealand held steady, from 3.8K to 3.9K.
  • Across the 12 months ending September 2026, Kāpiti’s share of searches among cheese brands in New Zealand increased from 2.7% to 3.3%.
  • Across the 12 months ending September 2026, Kāpiti’s share of searches among cheese brands in New Zealand peaked at 3.6% in November 2025 and was lowest at 2.5% in March 2026.

How did search popularity change for New Zealand cheese brands in September 2026?

6 changes

  1. In September 2026, Kāpiti overtook Perfect Italiano to rank 6th among cheese brands in New Zealand, with 3.3% of the searches.

  2. In September 2026, Barry's Bay gained share of searches among cheese brands in New Zealand, from 26% to 34%.

  3. In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%.

  4. In September 2026, Puhoi Valley lost share of searches among cheese brands in New Zealand, from 17.6% to 13%.

  5. In September 2026, Mainland lost share of searches among cheese brands in New Zealand, from 25.5% to 22.7%.

  6. In September 2026, Perfect Italiano lost share of searches among cheese brands in New Zealand, from 2.8% to 2%.

How are Kāpiti’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kāpiti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kapiti aged cheddar
  • kapiti cheese
  • kapiti ice cream
  • kapiti icecream

Do you work for Kāpiti? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kāpiti compete?

Kāpiti is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ice cream brands5th of 138.6%Show ranking
Cheese brands6th of 83.3%Shown above
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