Brandwave

Kāpiti vs New Zealand Natural:Which is more popular?

In September 2026, Kāpiti had more branded searches than New Zealand Natural among ice cream brands in New Zealand. Kāpiti had about 3,600 branded searches, while New Zealand Natural had 280. Kāpiti made up 8.6% of all ice cream brand searches we track, and New Zealand Natural accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Kāpiti appeared in three of the five answers and New Zealand Natural in two. Kāpiti was mentioned before New Zealand Natural in three out of four answers that named either.

Among ice cream brands in New Zealand in September 2026

Who do people search for more?

Kāpiti, about 13 searches for every 1 for New Zealand Natural

Kāpiti 3.6K searchesNew Zealand Natural 280 searches

Who does AI mention more?

Kāpiti, mentioned in 3 of 5 answers, New Zealand Natural in 2

Kāpiti in 3 of 5New Zealand Natural in 2 of 5

Who does AI recommend more?

Kāpiti, named ahead of New Zealand Natural in 3 of 4 answers

Kāpiti first in 3New Zealand Natural first in 1

Follow Kāpiti vs New Zealand Natural and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kāpiti was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. New Zealand Natural was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kāpiti was listed before New Zealand Natural in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. Killinchy Gold10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Killinchy Gold1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kāpiti or New Zealand Natural more popular in search?

This chart shows how often people search Google for Kāpiti and New Zealand Natural by name. Each line represents a brand's share of searches for all 13 ice cream brands we track, month by month, from searches in New Zealand.

Kāpiti and New Zealand Natural among ice cream brands in New Zealand, by month

Share of searches by month for Kāpiti, New Zealand Natural. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

How has the Kāpiti and New Zealand Natural comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ice cream brands in September 2026?

2 changes

  1. In September 2026, Ben & Jerry's overtook Kāpiti to rank 4th among ice cream brands in New Zealand, with 9.1% of the searches.

  2. In September 2026, Kāpiti lost share of searches among ice cream brands in New Zealand, from 9.5% to 8.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kāpiti’s and New Zealand Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kāpiti

2 branded search terms

  • kapiti ice cream
  • kapiti icecream

New Zealand Natural

2 branded search terms

  • new zealand natural ice cream
  • nz natural ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free