Kāpiti vs Mainland:Which is more popular by branded search in New Zealand?
In August 2026, Kāpiti had more branded searches than Mainland among cheese brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Mainland’s 2.4K, and held a 34.9% Share of Search versus Mainland’s 18.1%.
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Which is more popular in search, Kāpiti or Mainland?
Compare the cheese brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kāpiti, Mainland. The figures are in the table below the chart.
View monthly share of search table
| Month | Kāpiti | Puhoi Valley | Mainland | Barry's Bay | Whitestone Cheese | Perfect Italiano |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 16% | 12.7% | 24.9% | 14.5% | 1.9% |
| Nov 2025 | 36.1% | 12% | 9.8% | 23.7% | 16.9% | 1.6% |
| Dec 2025 | 27.2% | 10.1% | 8.5% | 31.2% | 22% | 1.1% |
| Jan 2026 | 28.6% | 15.7% | 12% | 28.2% | 13.9% | 1.7% |
| Feb 2026 | 29.6% | 12.5% | 12.5% | 29.3% | 14.9% | 1.2% |
| Mar 2026 | 28.6% | 12.9% | 14.5% | 28.3% | 14.2% | 1.6% |
| Apr 2026 | 27.3% | 13.8% | 17.1% | 26.4% | 13.8% | 1.7% |
| May 2026 | 27.1% | 16.4% | 18.2% | 21.8% | 13.6% | 2.9% |
| Jun 2026 | 28.6% | 15.1% | 17.7% | 22% | 14.3% | 2.3% |
| Jul 2026 | 33.3% | 15% | 17% | 19.2% | 13.5% | 2% |
| Aug 2026 | 34.9% | 18.4% | 18.1% | 14.7% | 12.2% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kāpiti and Mainland comparison changed over the last 12 months?
3 findings
- Kāpiti was ahead of Mainland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand moved from 30% to 34.9%, and its estimated monthly branded searches moved from 4K to 4.7K.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand moved from 12.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
How did search popularity change for New Zealand cheese brands in August 2026?
3 changes
In August 2026, Puhoi Valley overtook Mainland to rank 2nd among cheese brands in New Zealand, at 18.4%.
In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.
In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Kāpiti’s and Mainland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kāpiti
6 branded search terms
- kapiti aged cheddar
- kapiti blue cheese
- kapiti cheese
- kapiti ice cream
- kapiti icecream
- kapiti nz
Mainland
17 branded search terms
- cheese mainland
- mainland brie
- mainland cheddar
- mainland cheese
- mainland cheese 1kg
- mainland cheese colby
- mainland cheese crackers
- mainland colby cheese 1kg
- mainland edam cheese
- mainland grated cheese
- mainland mild cheese
- mainland mozzarella cheese
- mainland organic cheese
- mainland parmesan cheese
- mainland tasty cheese
- mainland tasty cheese 1kg
- mainland vintage cheese
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.