Brandwave

Mainland vs Over the Moon Dairy:Which is more popular?

In September 2026, Mainland had more branded searches than Over the Moon Dairy among cheese brands in New Zealand. Mainland had about 1,740 branded searches, while Over the Moon Dairy had 320. Mainland made up 22.7% of all cheese brand searches we track, and Over the Moon Dairy accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about cheese brands, Mainland appeared in three of the four answers and Over the Moon Dairy in one. Mainland and Over the Moon Dairy were each mentioned first in one of the two answers that named either.

Among cheese brands in New Zealand in September 2026

Who do people search for more?

Mainland, about 5 searches for every 1 for Over the Moon Dairy

Mainland 1.7K searchesOver the Moon Dairy 320 searches

Who does AI mention more?

Mainland, mentioned in 3 of 4 answers, Over the Moon Dairy in 1

Mainland in 3 of 4Over the Moon Dairy in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Mainland first in 1Over the Moon Dairy first in 1

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Top cheese brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mainland was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Over the Moon Dairy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mainland and Over the Moon Dairy were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti1st
  2. Whitestone Cheese2nd
  3. Mainland3rd
  4. Puhoi Valley4th
  5. Barry's Bay5th
  6. Anchor5th
  7. Over the Moon Dairy7th
  8. Perfect Italiano–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cheese brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Mainland or Over the Moon Dairy more popular in search?

This chart shows how often people search Google for Mainland and Over the Moon Dairy by name. Each line represents a brand's share of searches for all eight cheese brands we track, month by month, from searches in New Zealand.

Mainland and Over the Moon Dairy among cheese brands in New Zealand, by month

Share of searches by month for Mainland, Over the Moon Dairy. The figures are in the table below the chart.

View monthly share of searches table
MonthBarry's BayMainlandWhitestone CheesePuhoi ValleyOver the Moon DairyKāpitiPerfect ItalianoAnchor
Oct 202537.8%16%21.7%15.3%3.8%2.7%2.6%0.12%
Nov 202538%12.6%26.6%12%4.7%3.6%2.3%0.12%
Dec 202533.5%7.4%23%7%25.2%2.6%1.1%0.07%
Jan 202641.4%14.5%19.7%13.5%5%3.2%2.3%0.31%
Feb 202644.1%15.7%21.7%11.2%2.9%2.6%1.6%0.11%
Mar 202642.9%17.7%20.9%10.9%2.8%2.5%2.1%0.11%
Apr 202639%20.8%19.7%12.3%3.2%2.8%2%0.12%
May 202632.1%22.6%19.1%16%3.2%3.1%3.7%0.25%
Jun 202632.1%22.7%21.6%13.9%2.9%3.5%3.2%0.14%
Jul 202631.2%23.2%21.8%14.1%3.7%3.2%2.7%0.14%
Aug 202626%25.5%21.7%17.6%3.5%2.7%2.8%0.14%
Sep 202634%22.7%20.8%13%4.2%3.3%2%0.13%

How has the Mainland and Over the Moon Dairy comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Over the Moon Dairy took it in December 2025, Mainland took it in January 2026.
  • Across the 12 months ending September 2026, Mainland’s share of searches among cheese brands in New Zealand moved from 16% to 22.7%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
  • Across the 12 months ending September 2026, Over the Moon Dairy’s share of searches among cheese brands in New Zealand moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 320.

How did search popularity change for New Zealand cheese brands in September 2026?

2 changes

  1. In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%.

  2. In September 2026, Mainland lost share of searches among cheese brands in New Zealand, from 25.5% to 22.7%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Mainland’s and Over the Moon Dairy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mainland

11 branded search terms

  • cheese mainland
  • mainland brie
  • mainland cheddar
  • mainland cheese
  • mainland cheese colby
  • mainland cheese crackers
  • mainland edam cheese
  • mainland grated cheese
  • mainland mild cheese
  • mainland parmesan cheese
  • mainland tasty cheese

Over the Moon Dairy

1 branded search term

  • over the moon cheese

How the Brand Demand Index is measured

Other head-to-heads among cheese brands

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