Brandwave

Barry's Bay vs Whitestone Cheese:Which is more popular?

In September 2026, Barry's Bay had more branded searches than Whitestone Cheese among cheese brands in New Zealand. Barry's Bay had about 2,610 branded searches, while Whitestone Cheese had 1,600. Barry's Bay made up 34% of all cheese brand searches we track, and Whitestone Cheese accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about cheese brands, Whitestone Cheese appeared in three of the four answers and Barry's Bay in two. Whitestone Cheese was mentioned before Barry's Bay in every answer.

Among cheese brands in New Zealand in September 2026

Who do people search for more?

Barry's Bay, about 63% more searches than Whitestone Cheese

Barry's Bay 2.6K searchesWhitestone Cheese 1.6K searches

Who does AI mention more?

Whitestone Cheese, mentioned in 3 of 4 answers, Barry's Bay in 2

Whitestone Cheese in 3 of 4Barry's Bay in 2 of 4

Who does AI recommend more?

Whitestone Cheese, named ahead of Barry's Bay in every answer

Whitestone Cheese first in 3Barry's Bay never first

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Top cheese brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Whitestone Cheese was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Barry's Bay was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Whitestone Cheese was listed before Barry's Bay in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kāpiti1st
  2. Whitestone Cheese2nd
  3. Mainland3rd
  4. Puhoi Valley4th
  5. Barry's Bay5th
  6. Anchor5th
  7. Over the Moon Dairy7th
  8. Perfect Italiano–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cheese brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Barry's Bay or Whitestone Cheese more popular in search?

This chart shows how often people search Google for Barry's Bay and Whitestone Cheese by name. Each line represents a brand's share of searches for all eight cheese brands we track, month by month, from searches in New Zealand.

Barry's Bay and Whitestone Cheese among cheese brands in New Zealand, by month

Share of searches by month for Barry's Bay, Whitestone Cheese. The figures are in the table below the chart.

View monthly share of searches table
MonthBarry's BayMainlandWhitestone CheesePuhoi ValleyOver the Moon DairyKāpitiPerfect ItalianoAnchor
Oct 202537.8%16%21.7%15.3%3.8%2.7%2.6%0.12%
Nov 202538%12.6%26.6%12%4.7%3.6%2.3%0.12%
Dec 202533.5%7.4%23%7%25.2%2.6%1.1%0.07%
Jan 202641.4%14.5%19.7%13.5%5%3.2%2.3%0.31%
Feb 202644.1%15.7%21.7%11.2%2.9%2.6%1.6%0.11%
Mar 202642.9%17.7%20.9%10.9%2.8%2.5%2.1%0.11%
Apr 202639%20.8%19.7%12.3%3.2%2.8%2%0.12%
May 202632.1%22.6%19.1%16%3.2%3.1%3.7%0.25%
Jun 202632.1%22.7%21.6%13.9%2.9%3.5%3.2%0.14%
Jul 202631.2%23.2%21.8%14.1%3.7%3.2%2.7%0.14%
Aug 202626%25.5%21.7%17.6%3.5%2.7%2.8%0.14%
Sep 202634%22.7%20.8%13%4.2%3.3%2%0.13%

How has the Barry's Bay and Whitestone Cheese comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cheese brands in September 2026?

2 changes
  1. In September 2026, Barry's Bay gained share of searches among cheese brands in New Zealand, from 26% to 34%.

  2. In September 2026, Whitestone Cheese lost share of searches among cheese brands in New Zealand, from 21.7% to 20.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Barry's Bay’s and Whitestone Cheese’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barry's Bay

3 branded search terms

  • barry's bay
  • barrys bay cheese
  • barrysbay

Whitestone Cheese

4 branded search terms

  • whitestone
  • whitestone cheese
  • whitestone halloumi
  • whitestonecheese

How the Brand Demand Index is measured

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