Barry's Bay vs Mainland:Which is more popular?
In September 2026, Barry's Bay had more branded searches than Mainland among cheese brands in New Zealand. Barry's Bay had about 2,610 branded searches, while Mainland had 1,740. Barry's Bay made up 34% of all cheese brand searches we track, and Mainland accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about cheese brands, Mainland appeared in three of the four answers and Barry's Bay in two. Barry's Bay was mentioned before Mainland in two out of three answers.
Who do people search for more?
Barry's Bay, about 50% more searches than Mainland
Who does AI mention more?
Mainland, mentioned in 3 of 4 answers, Barry's Bay in 2
Who does AI recommend more?
Barry's Bay, named ahead of Mainland in 2 of 3 answers
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Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mainland was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Barry's Bay was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Barry's Bay was listed before Mainland in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cheese brands
4 answers
Asked ChatGPT
“Which cheese brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cheese brands in New Zealand?”
Asked ChatGPT
“What's the best cheese brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cheese brands nz”
Searched Google, AI Overview
“cheese for toast”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Barry's Bay or Mainland more popular in search?
This chart shows how often people search Google for Barry's Bay and Mainland by name. Each line represents a brand's share of searches for all eight cheese brands we track, month by month, from searches in New Zealand.
Share of searches by month for Barry's Bay, Mainland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barry's Bay | Mainland | Whitestone Cheese | Puhoi Valley | Over the Moon Dairy | Kāpiti | Perfect Italiano | Anchor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16% | 21.7% | 15.3% | 3.8% | 2.7% | 2.6% | 0.12% |
| Nov 2025 | 38% | 12.6% | 26.6% | 12% | 4.7% | 3.6% | 2.3% | 0.12% |
| Dec 2025 | 33.5% | 7.4% | 23% | 7% | 25.2% | 2.6% | 1.1% | 0.07% |
| Jan 2026 | 41.4% | 14.5% | 19.7% | 13.5% | 5% | 3.2% | 2.3% | 0.31% |
| Feb 2026 | 44.1% | 15.7% | 21.7% | 11.2% | 2.9% | 2.6% | 1.6% | 0.11% |
| Mar 2026 | 42.9% | 17.7% | 20.9% | 10.9% | 2.8% | 2.5% | 2.1% | 0.11% |
| Apr 2026 | 39% | 20.8% | 19.7% | 12.3% | 3.2% | 2.8% | 2% | 0.12% |
| May 2026 | 32.1% | 22.6% | 19.1% | 16% | 3.2% | 3.1% | 3.7% | 0.25% |
| Jun 2026 | 32.1% | 22.7% | 21.6% | 13.9% | 2.9% | 3.5% | 3.2% | 0.14% |
| Jul 2026 | 31.2% | 23.2% | 21.8% | 14.1% | 3.7% | 3.2% | 2.7% | 0.14% |
| Aug 2026 | 26% | 25.5% | 21.7% | 17.6% | 3.5% | 2.7% | 2.8% | 0.14% |
| Sep 2026 | 34% | 22.7% | 20.8% | 13% | 4.2% | 3.3% | 2% | 0.13% |
How has the Barry's Bay and Mainland comparison changed over the last 12 months?
3 findings
- Barry's Bay was ahead of Mainland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barry's Bay’s share of searches among cheese brands in New Zealand moved from 37.8% to 34%, and its estimated monthly branded searches moved from 3.2K to 2.6K.
- Across the 12 months ending September 2026, Mainland’s share of searches among cheese brands in New Zealand moved from 16% to 22.7%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
How did search popularity change for New Zealand cheese brands in September 2026?
2 changes
In September 2026, Barry's Bay gained share of searches among cheese brands in New Zealand, from 26% to 34%.
In September 2026, Mainland lost share of searches among cheese brands in New Zealand, from 25.5% to 22.7%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Barry's Bay’s and Mainland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barry's Bay
3 branded search terms
- barry's bay
- barrys bay cheese
- barrysbay
Mainland
11 branded search terms
- cheese mainland
- mainland brie
- mainland cheddar
- mainland cheese
- mainland cheese colby
- mainland cheese crackers
- mainland edam cheese
- mainland grated cheese
- mainland mild cheese
- mainland parmesan cheese
- mainland tasty cheese
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