Brandwave

How popular isAnchor in search?

In August 2026, there were an estimated 6.2K branded searches for Anchor in New Zealand which is up 27.2% over the last 11 months. Anchor holds 36.1% estimated Share of Search among New Zealand butter brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Lewis Road Creamery45.5%
  2. Anchor36.1%
  3. Westgold9.4%
  4. Olivani9.1%
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Which butter brands compete with Anchor?

Anchor against butter brands in New Zealand, by month

Share of Search by month for Lewis Road Creamery, Anchor, Westgold, Olivani. The figures are in the table below the chart.

View monthly share of search table
MonthLewis Road CreameryAnchorWestgoldOlivani
Oct 202547.2%34.7%6.9%11.2%
Nov 202545.9%37.8%6%10.3%
Dec 202546.5%37%7.3%9.2%
Jan 202646.5%37.2%6.6%9.7%
Feb 202647.8%36.5%6.3%9.4%
Mar 202644.3%37.1%7.5%11.1%
Apr 202642.6%39.2%6.3%11.9%
May 202642.7%29.4%18.7%9.3%
Jun 202643.9%38.7%6.7%10.8%
Jul 202641.4%38.8%9.9%10%
Aug 202645.5%36.1%9.4%9.1%
Sep 2026————

  1. 1.Lewis Road Creamery

    45.5%

    held 1st · 7.8K estimated branded searches · +20.1% vs prior month · +4.1 points

  2. 2.Anchor

    36.1%

    held 2nd · 6.2K estimated branded searches · +1.8% vs prior month · -2.6 points

  3. 3.Westgold

    9.4%

    moved from 4th to 3rd · 1.6K estimated branded searches · +3.2% vs prior month · -0.5 points

  4. 4.Olivani

    9.1%

    moved from 3rd to 4th · 1.6K estimated branded searches · -0.64% vs prior month · -0.9 points

Compare search popularity between Anchor and its closest rivals

How has branded search demand for Anchor changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Anchor in New Zealand rose from 4.9K to 6.2K.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand increased from 34.7% to 36.1%.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand peaked at 39.2% in April 2026 and was lowest at 29.4% in May 2026.

How did search popularity change for New Zealand butter brands in August 2026?

  1. In August 2026, Lewis Road Creamery gained estimated Share of Search among butter brands in New Zealand, from 41.4% to 45.5%.

  2. In August 2026, Anchor lost estimated Share of Search among butter brands in New Zealand, from 38.8% to 36.1%.

  3. In August 2026, Olivani lost estimated Share of Search among butter brands in New Zealand, from 10% to 9.1%.

  4. In August 2026, Westgold lost estimated Share of Search among butter brands in New Zealand, from 9.9% to 9.4%.

Which milk brands compete with Anchor?

Anchor against milk brands in New Zealand, by month

Share of Search by month for Anchor, a2 Milk, Puhoi Valley, Meadow Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthAnchora2 MilkPuhoi ValleyMeadow FreshOob
Oct 202535.9%32%15.8%15.8%0.52%
Nov 202535.7%35.8%12.1%16%0.52%
Dec 202542.2%27.2%13.6%16.6%0.44%
Jan 202634.8%35.7%15.7%13.3%0.49%
Feb 202632.3%37.9%11.9%17.5%0.36%
Mar 202637.9%32.9%11.9%17%0.33%
Apr 202632.6%44.5%9.7%13%0.18%
May 202632.3%42.6%12%12.9%0.24%
Jun 202636.5%37.6%11.3%14.3%0.26%
Jul 202640%35.1%11.8%12.9%0.2%
Aug 202638.5%34.3%15.5%11.3%0.44%
Sep 2026—————

  1. 1.Anchor

    38.5%

    held 1st · 6.2K estimated branded searches · +1.8% vs prior month · -1.5 points

  2. 2.a2 Milk

    34.3%

    held 2nd · 5.5K estimated branded searches · +3.4% vs prior month · -0.8 points

  3. 3.Puhoi Valley

    15.5%

    moved from 4th to 3rd · 2.5K estimated branded searches · +39.1% vs prior month · +3.7 points

  4. 4.Meadow Fresh

    11.3%

    moved from 3rd to 4th · 1.8K estimated branded searches · -7.1% vs prior month · -1.6 points

  5. 5.Oob

    0.44%

    held 5th · 70 estimated branded searches · +133.3% vs prior month · +0.2 points

Compare search popularity between Anchor and its closest rivals

How has branded search demand for Anchor changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands in New Zealand increased from 35.9% to 38.5%.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands in New Zealand peaked at 42.2% in December 2025 and was lowest at 32.3% in May 2026.

How did search popularity change for New Zealand milk brands in August 2026?

  1. In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.

  2. In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.

  3. In August 2026, Anchor lost estimated Share of Search among milk brands in New Zealand, from 40% to 38.5%.

  4. In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.

How is Anchor measured?

Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • 500g anchor butter
  • anchor blue milk
  • anchor blue milk powder
  • anchor butter
  • anchor chocolate milk
  • anchor dairy
  • anchor dairy products
  • anchor dry milk
  • anchor full cream milk
  • anchor full cream milk powder
  • anchor lactose free milk
  • anchor lite milk
  • anchor milk
  • anchor milk powder 1kg
  • anchor milk powder 1kg price
  • anchor milk powder pak n save
  • anchor milk uht
  • anchor silver top milk
  • anchor skim milk
  • anchor spread
  • anchor spreadable
  • anchor spreadable butter
  • anchor unsalted butter
  • anchor zero lacto milk

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How the Brand Demand Index is measured

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