How popular isYoplait?
In September 2026, people searched for Yoplait by name about 1,450 times in New Zealand, a 10.7% increase from the previous year. These searches made up 7.2% of all New Zealand yoghurt brand searches, placing Yoplait fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about yoghurt brands, Yoplait did not appear in any of the answers.
Yoplait is the fourth most searched of 9 competitors and not listed in any AI answer.
ChobaniShare of searches 55.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
The CollectiveShare of searches 13.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- CyclopsShare of searches 11.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
YoplaitShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Puhoi ValleyShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yoplait did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cyclops1st
- The Collective2nd
Anchor3rd- Chobani4th
- Puhoi Valley4th
Gopala6th- Yoplait–
Fresh 'n Fruity–
De Winkel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoghurt brands in New Zealand?”
Asked ChatGPT
“What's the best yoghurt brand in New Zealand for everyday snacks?”
Searched Google, AI Overview
“greek yoghurt nz”
Searched Google, AI Overview
“yoghurt brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which yoghurt brands compete with Yoplait?
Share of searches by month for Chobani, The Collective, Cyclops, Yoplait, Puhoi Valley, Fresh 'n Fruity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | The Collective | Cyclops | Yoplait | Puhoi Valley | Fresh 'n Fruity | De Winkel | Gopala | Anchor |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 15.3% | 10.6% | 8.7% | 11% | 3% | 3.3% | 0.13% | 0.07% |
| Nov 2025 | 42.9% | 19.2% | 12.3% | 9.3% | 9.6% | 3.5% | 3% | 0.15% | 0.08% |
| Dec 2025 | 38.5% | 19.6% | 15.1% | 9.1% | 11.3% | 3.5% | 2.5% | 0.38% | 0.09% |
| Jan 2026 | 44.6% | 17.6% | 11.8% | 9.2% | 10.3% | 3.1% | 3.1% | 0.19% | 0.19% |
| Feb 2026 | 50.7% | 14.5% | 9.1% | 10% | 8.8% | 3.4% | 3% | 0.35% | 0.07% |
| Mar 2026 | 48.4% | 13.3% | 11.2% | 10.3% | 9% | 4.1% | 3.4% | 0.21% | 0.07% |
| Apr 2026 | 46.3% | 16.4% | 11.4% | 9.3% | 8.8% | 4.1% | 3.4% | 0.28% | 0.07% |
| May 2026 | 50.7% | 13% | 11.6% | 8.5% | 9.5% | 3.4% | 2.9% | 0.24% | 0.12% |
| Jun 2026 | 56.1% | 11.6% | 10.8% | 8.1% | 7.2% | 3.4% | 2.3% | 0.4% | 0.06% |
| Jul 2026 | 53% | 11% | 17.7% | 7.1% | 6.4% | 2.9% | 1.6% | 0.25% | 0.05% |
| Aug 2026 | 47.7% | 9.9% | 22.6% | 6.6% | 7.2% | 3.1% | 2.5% | 0.38% | 0.04% |
| Sep 2026 | 55.3% | 13.4% | 11.9% | 7.2% | 6.7% | 3.1% | 1.9% | 0.35% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 11.2K | -1.9% | +7.6 points | |
| 2, moved from 3rd to 2nd | 13.4% | 2.7K | +14.3% | +3.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.9% | 2.4K | -55.6% | -10.7 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 7.2% | 1.4K | -8.2% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.7% | 1.4K | -20.5% | -0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.1% | 630 | -13.7% | +0.1 points | |
| 7, held 7th | 1.9% | 390 | -33.9% | -0.5 points | |
| 8, held 8th | 0.35% | 70 | -22.2% | 0 points | |
| 9, held 9th | 0.05% | 10 | 0% | 0 points |
1.
Chobani55.3%
Held 1st. 11.2K estimated branded searches, -1.9% vs prior month. Share +7.6 points.
13.4%
Moved from 3rd to 2nd. 2.7K estimated branded searches, +14.3% vs prior month. Share +3.5 points.
3.Cyclops
11.9%
Moved from 2nd to 3rd. 2.4K estimated branded searches, -55.6% vs prior month. Share -10.7 points.
4.
Yoplait7.2%
Moved from 5th to 4th. 1.4K estimated branded searches, -8.2% vs prior month. Share +0.6 points.
6.7%
Moved from 4th to 5th. 1.4K estimated branded searches, -20.5% vs prior month. Share -0.4 points.
3.1%
Held 6th. 630 estimated branded searches, -13.7% vs prior month. Share +0.1 points.
1.9%
Held 7th. 390 estimated branded searches, -33.9% vs prior month. Share -0.5 points.
8.
Gopala0.35%
Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
9.
Anchor0.05%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Yoplait and its closest rivals
Every comparison with Yoplait
6 comparisons
How has branded search demand for Yoplait changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yoplait in New Zealand rose from 1.3K to 1.4K.
- Across the 12 months ending September 2026, Yoplait’s share of searches among yoghurt brands in New Zealand decreased from 8.7% to 7.2%.
- Across the 12 months ending September 2026, Yoplait’s share of searches among yoghurt brands in New Zealand peaked at 10.3% in March 2026 and was lowest at 6.6% in August 2026.
- Across the 12 months ending September 2026, Yoplait rose from 5th to 4th among yoghurt brands in New Zealand.
How did search popularity change for New Zealand yoghurt brands in September 2026?
6 changes
In September 2026, The Collective overtook Cyclops to rank 2nd among yoghurt brands in New Zealand, with 13.4% of the searches.
In September 2026, Yoplait overtook Puhoi Valley to rank 4th among yoghurt brands in New Zealand, with 7.2% of the searches.
In September 2026, Chobani gained share of searches among yoghurt brands in New Zealand, from 47.7% to 55.3%.
In September 2026, Cyclops lost share of searches among yoghurt brands in New Zealand, from 22.6% to 11.9%.
In September 2026, De Winkel lost share of searches among yoghurt brands in New Zealand, from 2.5% to 1.9%.
Estimated monthly branded searches for Gopala in New Zealand rose 250% over 12 measured months, from 20 to 70 in September 2026.
How are Yoplait’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Yoplait’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- yoplait
- yoplait greek yoghurt
- yoplait greek yogurt
- yoplait regular yogurt
- yoplait strawberry yogurt
- yoplait vanilla yoghurt
- yoplait yoghurt
- yoplait yogurt
Do you work for Yoplait? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yoplait your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.