The Collective vs Yoplait:Which is more popular by branded search in New Zealand?
In August 2026, Yoplait had more branded searches than The Collective among yoghurt brands in New Zealand. Yoplait was estimated to have 1.6K branded searches compared to The Collective’s 1.4K, and held an 8.8% Share of Search versus The Collective’s 7.7%.
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Which is more popular in search, The Collective or Yoplait?
Compare the yoghurt brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yoplait, The Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Puhoi Valley | Yoplait | The Collective | Fresh 'n Fruity |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 17% | 10.7% | 6.4% | 5% |
| Nov 2025 | 58.6% | 16.2% | 12.3% | 6.8% | 6% |
| Dec 2025 | 54.1% | 19.9% | 12.4% | 7.3% | 6.3% |
| Jan 2026 | 57.4% | 17% | 11.5% | 8.6% | 5.5% |
| Feb 2026 | 61.3% | 13.7% | 11.9% | 7.3% | 5.8% |
| Mar 2026 | 60% | 14.8% | 12.3% | 6.2% | 6.7% |
| Apr 2026 | 59.7% | 14.6% | 11.6% | 7.4% | 6.8% |
| May 2026 | 62.4% | 14.4% | 10.2% | 7.3% | 5.6% |
| Jun 2026 | 67.6% | 11.5% | 9.7% | 6% | 5.1% |
| Jul 2026 | 67.7% | 10.9% | 9% | 7.2% | 5.3% |
| Aug 2026 | 64.3% | 13.7% | 8.8% | 7.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the The Collective and Yoplait comparison changed over the last 12 months?
3 findings
- Yoplait was ahead of The Collective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand moved from 6.4% to 7.7%, and its estimated monthly branded searches moved from 800 to 1.4K.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands in New Zealand moved from 10.7% to 8.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand yoghurt brands in August 2026?
2 changes
In August 2026, The Collective gained estimated Share of Search among yoghurt brands in New Zealand, from 7.2% to 7.7%.
Yoplait’s estimated Share of Search among yoghurt brands in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using The Collective’s and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Collective
5 branded search terms
- collective yoghurt
- the collective dairy free yoghurt
- the collective greek yoghurt
- the collective yogurt
- yogurt the collective
Yoplait
10 branded search terms
- yoplait
- yoplait greek yoghurt
- yoplait greek yogurt
- yoplait near me
- yoplait nz
- yoplait regular yogurt
- yoplait strawberry yogurt
- yoplait vanilla yoghurt
- yoplait yoghurt
- yoplait yogurt
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.