How popular isThe Collective in search?
In August 2026, there were an estimated 1.4K branded searches for The Collective in New Zealand which is up 75% over the last 11 months. The Collective holds 7.7% estimated Share of Search among New Zealand yoghurt brands and is ranked 4th of 5 competitors for search popularity.
Chobani64.3%
Puhoi Valley13.7%
Yoplait8.8%
The Collective7.7%
Fresh 'n Fruity5.5%
Follow The Collective and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which yoghurt brands compete with The Collective?
Share of Search by month for Chobani, Puhoi Valley, Yoplait, The Collective, Fresh 'n Fruity. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Puhoi Valley | Yoplait | The Collective | Fresh 'n Fruity |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 17% | 10.7% | 6.4% | 5% |
| Nov 2025 | 58.6% | 16.2% | 12.3% | 6.8% | 6% |
| Dec 2025 | 54.1% | 19.9% | 12.4% | 7.3% | 6.3% |
| Jan 2026 | 57.4% | 17% | 11.5% | 8.6% | 5.5% |
| Feb 2026 | 61.3% | 13.7% | 11.9% | 7.3% | 5.8% |
| Mar 2026 | 60% | 14.8% | 12.3% | 6.2% | 6.7% |
| Apr 2026 | 59.7% | 14.6% | 11.6% | 7.4% | 6.8% |
| May 2026 | 62.4% | 14.4% | 10.2% | 7.3% | 5.6% |
| Jun 2026 | 67.6% | 11.5% | 9.7% | 6% | 5.1% |
| Jul 2026 | 67.7% | 10.9% | 9% | 7.2% | 5.3% |
| Aug 2026 | 64.3% | 13.7% | 8.8% | 7.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 11.7K | +5.1% | -3.4 points | |
| 2, held 2nd | 13.7% | 2.5K | +39.1% | +2.8 points | |
| 3, held 3rd | 8.8% | 1.6K | +8.8% | -0.2 points | |
| 4, held 4th | 7.7% | 1.4K | +18.6% | +0.5 points | |
| 5, held 5th | 5.5% | 1K | +16.1% | +0.3 points |
1.
Chobani64.3%
held 1st · 11.7K estimated branded searches · +5.1% vs prior month · -3.4 points
13.7%
held 2nd · 2.5K estimated branded searches · +39.1% vs prior month · +2.8 points
3.
Yoplait8.8%
held 3rd · 1.6K estimated branded searches · +8.8% vs prior month · -0.2 points
7.7%
held 4th · 1.4K estimated branded searches · +18.6% vs prior month · +0.5 points
5.5%
held 5th · 1K estimated branded searches · +16.1% vs prior month · +0.3 points
Compare search popularity between The Collective and its closest rivals
How has branded search demand for The Collective changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Collective in New Zealand rose from 800 to 1.4K.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand increased from 6.4% to 7.7%.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 6% in June 2026.
How did search popularity change for New Zealand yoghurt brands in August 2026?
5 changes
In August 2026, Puhoi Valley gained estimated Share of Search among yoghurt brands in New Zealand, from 10.9% to 13.7%.
In August 2026, The Collective gained estimated Share of Search among yoghurt brands in New Zealand, from 7.2% to 7.7%.
In August 2026, Chobani lost estimated Share of Search among yoghurt brands in New Zealand, from 67.7% to 64.3%.
Yoplait’s estimated Share of Search among yoghurt brands in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.8% in August 2026.
Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 60.3% over 11 measured months, from 630 to 1K in August 2026.
How is The Collective measured?
Brandwave collects information about searches that people make online using The Collective’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- collective yoghurt
- the collective dairy free yoghurt
- the collective greek yoghurt
- the collective yogurt
- yogurt the collective
Do you work for The Collective? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Collective your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.