Brandwave

Yoghurt brands in New Zealand:Which brands are most popular in search?

In August 2026, Chobani was the most searched among yoghurt brands in New Zealand, with an estimated 11.7K branded searches and 64.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Chobani64.3%
  2. Puhoi Valley13.7%
  3. Yoplait8.8%
  4. The Collective7.7%
  5. Fresh 'n Fruity5.5%

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Share of SearchLeaderboard

Compare the yoghurt brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among yoghurt brands in New Zealand, by month

Share of Search by month for Chobani, Puhoi Valley, Yoplait, The Collective, Fresh 'n Fruity. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniPuhoi ValleyYoplaitThe CollectiveFresh 'n Fruity
Oct 202560.9%17%10.7%6.4%5%
Nov 202558.6%16.2%12.3%6.8%6%
Dec 202554.1%19.9%12.4%7.3%6.3%
Jan 202657.4%17%11.5%8.6%5.5%
Feb 202661.3%13.7%11.9%7.3%5.8%
Mar 202660%14.8%12.3%6.2%6.7%
Apr 202659.7%14.6%11.6%7.4%6.8%
May 202662.4%14.4%10.2%7.3%5.6%
Jun 202667.6%11.5%9.7%6%5.1%
Jul 202667.7%10.9%9%7.2%5.3%
Aug 202664.3%13.7%8.8%7.7%5.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Chobani

    64.3%

    held 1st · 11.7K estimated branded searches · +5.1% vs prior month · -3.4 points

  2. 2.Puhoi Valley

    13.7%

    held 2nd · 2.5K estimated branded searches · +39.1% vs prior month · +2.8 points

  3. 3.Yoplait

    8.8%

    held 3rd · 1.6K estimated branded searches · +8.8% vs prior month · -0.2 points

  4. 4.The Collective

    7.7%

    held 4th · 1.4K estimated branded searches · +18.6% vs prior month · +0.5 points

  5. 5.Fresh 'n Fruity

    5.5%

    held 5th · 1K estimated branded searches · +16.1% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among yoghurt brands in New Zealand?

In August 2026, Chobani was the most searched among yoghurt brands in New Zealand, with an estimated 11.7K branded searches and 64.3% estimated Share of Search within this set. Puhoi Valley is in 2nd place, 50.6 percentage points behind at 13.7% Share of Search.

New Zealand yoghurt brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chobani60.9% → 64.3%67.7%Jul 202654.1%Dec 20251st
Puhoi Valley17% → 13.7%19.9%Dec 202510.9%Jul 20262nd
Yoplait10.7% → 8.8%12.4%Dec 20258.8%Aug 20263rd
The Collective6.4% → 7.7%8.6%Jan 20266%Jun 20264th
Fresh 'n Fruity5% → 5.5%6.8%Apr 20265%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands in New Zealand increased from 60.9% to 64.3%.
  • Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among yoghurt brands in New Zealand decreased from 17% to 13.7%.
  • Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands in New Zealand decreased from 10.7% to 8.8%.
  • Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand increased from 6.4% to 7.7%.
  • Across the 11 months ending August 2026, Fresh 'n Fruity’s estimated Share of Search among yoghurt brands in New Zealand increased from 5% to 5.5%.
  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands in New Zealand peaked at 67.7% in July 2026 and was lowest at 54.1% in December 2025.
  • Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among yoghurt brands in New Zealand peaked at 19.9% in December 2025 and was lowest at 10.9% in July 2026.
  • Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 8.8% in August 2026.
  • Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 6% in June 2026.
  • Across the 11 months ending August 2026, Fresh 'n Fruity’s estimated Share of Search among yoghurt brands in New Zealand peaked at 6.8% in April 2026 and was lowest at 5% in October 2025.

How did search popularity change for New Zealand yoghurt brands in August 2026?

  1. In August 2026, Puhoi Valley gained estimated Share of Search among yoghurt brands in New Zealand, from 10.9% to 13.7%.

  2. In August 2026, The Collective gained estimated Share of Search among yoghurt brands in New Zealand, from 7.2% to 7.7%.

  3. In August 2026, Chobani lost estimated Share of Search among yoghurt brands in New Zealand, from 67.7% to 64.3%.

  4. Yoplait’s estimated Share of Search among yoghurt brands in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.8% in August 2026.

  5. Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 60.3% over 11 measured months, from 630 to 1K in August 2026.

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