Fresh 'n Fruity vs The Collective:Which is more popular by branded search in New Zealand?
In August 2026, The Collective had more branded searches than Fresh 'n Fruity among yoghurt brands in New Zealand. The Collective was estimated to have 1.4K branded searches compared to Fresh 'n Fruity’s 1K, and held a 7.7% Share of Search versus Fresh 'n Fruity’s 5.5%.
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Which is more popular in search, Fresh 'n Fruity or The Collective?
Compare the yoghurt brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Collective, Fresh 'n Fruity. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Puhoi Valley | Yoplait | The Collective | Fresh 'n Fruity |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 17% | 10.7% | 6.4% | 5% |
| Nov 2025 | 58.6% | 16.2% | 12.3% | 6.8% | 6% |
| Dec 2025 | 54.1% | 19.9% | 12.4% | 7.3% | 6.3% |
| Jan 2026 | 57.4% | 17% | 11.5% | 8.6% | 5.5% |
| Feb 2026 | 61.3% | 13.7% | 11.9% | 7.3% | 5.8% |
| Mar 2026 | 60% | 14.8% | 12.3% | 6.2% | 6.7% |
| Apr 2026 | 59.7% | 14.6% | 11.6% | 7.4% | 6.8% |
| May 2026 | 62.4% | 14.4% | 10.2% | 7.3% | 5.6% |
| Jun 2026 | 67.6% | 11.5% | 9.7% | 6% | 5.1% |
| Jul 2026 | 67.7% | 10.9% | 9% | 7.2% | 5.3% |
| Aug 2026 | 64.3% | 13.7% | 8.8% | 7.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Fresh 'n Fruity and The Collective comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Fresh 'n Fruity took it in March 2026, The Collective took it in April 2026.
- Across the 11 months ending August 2026, Fresh 'n Fruity’s estimated Share of Search among yoghurt brands in New Zealand moved from 5% to 5.5%, and its estimated monthly branded searches moved from 630 to 1K.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand moved from 6.4% to 7.7%, and its estimated monthly branded searches moved from 800 to 1.4K.
How did search popularity change for New Zealand yoghurt brands in August 2026?
2 changes
In August 2026, The Collective gained estimated Share of Search among yoghurt brands in New Zealand, from 7.2% to 7.7%.
Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 60.3% over 11 measured months, from 630 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fresh 'n Fruity’s and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresh 'n Fruity
7 branded search terms
- fresh n fruity
- fresh n fruity greek yoghurt
- fresh n fruity near me
- fresh n fruity nz
- fresh n fruity yoghurt
- fresh n fruity yogurt
- freshnfruity
The Collective
5 branded search terms
- collective yoghurt
- the collective dairy free yoghurt
- the collective greek yoghurt
- the collective yogurt
- yogurt the collective
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