De Winkel vs The Collective:Which is more popular?
In September 2026, The Collective had more branded searches than De Winkel among yoghurt brands in New Zealand. The Collective had about 2,710 branded searches, while De Winkel had 390. The Collective made up 13.4% of all yoghurt brand searches we track, and De Winkel accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, The Collective appeared in four of the five answers and De Winkel in none.
Who do people search for more?
The Collective, about 7 searches for every 1 for De Winkel
Who does AI mention more?
The Collective, mentioned in 4 of 5 answers, De Winkel in 0
Who does AI recommend more?
The Collective, the only one of the two named
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Collective was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. De Winkel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cyclops1st
- The Collective2nd
Anchor3rd
Chobani4th
Puhoi Valley4th
Gopala6th
Yoplait–
Fresh 'n Fruity–
De Winkel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoghurt brands in New Zealand?”
Asked ChatGPT
“What's the best yoghurt brand in New Zealand for everyday snacks?”
Searched Google, AI Overview
“greek yoghurt nz”
Searched Google, AI Overview
“yoghurt brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is De Winkel or The Collective more popular in search?
This chart shows how often people search Google for De Winkel and The Collective by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Collective, De Winkel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | The Collective | Cyclops | Yoplait | Puhoi Valley | Fresh 'n Fruity | De Winkel | Gopala | Anchor |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 15.3% | 10.6% | 8.7% | 11% | 3% | 3.3% | 0.13% | 0.07% |
| Nov 2025 | 42.9% | 19.2% | 12.3% | 9.3% | 9.6% | 3.5% | 3% | 0.15% | 0.08% |
| Dec 2025 | 38.5% | 19.6% | 15.1% | 9.1% | 11.3% | 3.5% | 2.5% | 0.38% | 0.09% |
| Jan 2026 | 44.6% | 17.6% | 11.8% | 9.2% | 10.3% | 3.1% | 3.1% | 0.19% | 0.19% |
| Feb 2026 | 50.7% | 14.5% | 9.1% | 10% | 8.8% | 3.4% | 3% | 0.35% | 0.07% |
| Mar 2026 | 48.4% | 13.3% | 11.2% | 10.3% | 9% | 4.1% | 3.4% | 0.21% | 0.07% |
| Apr 2026 | 46.3% | 16.4% | 11.4% | 9.3% | 8.8% | 4.1% | 3.4% | 0.28% | 0.07% |
| May 2026 | 50.7% | 13% | 11.6% | 8.5% | 9.5% | 3.4% | 2.9% | 0.24% | 0.12% |
| Jun 2026 | 56.1% | 11.6% | 10.8% | 8.1% | 7.2% | 3.4% | 2.3% | 0.4% | 0.06% |
| Jul 2026 | 53% | 11% | 17.7% | 7.1% | 6.4% | 2.9% | 1.6% | 0.25% | 0.05% |
| Aug 2026 | 47.7% | 9.9% | 22.6% | 6.6% | 7.2% | 3.1% | 2.5% | 0.38% | 0.04% |
| Sep 2026 | 55.3% | 13.4% | 11.9% | 7.2% | 6.7% | 3.1% | 1.9% | 0.35% | 0.05% |
How has the De Winkel and The Collective comparison changed over the last 12 months?
3 findings
- The Collective was ahead of De Winkel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De Winkel’s share of searches among yoghurt brands in New Zealand moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 500 to 390.
- Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in New Zealand moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 2.3K to 2.7K.
How did search popularity change for New Zealand yoghurt brands in September 2026?
2 changes
In September 2026, The Collective overtook Cyclops to rank 2nd among yoghurt brands in New Zealand, with 13.4% of the searches.
In September 2026, De Winkel lost share of searches among yoghurt brands in New Zealand, from 2.5% to 1.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using De Winkel’s and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De Winkel
2 branded search terms
- de winkel
- de winkel yoghurt
The Collective
4 branded search terms
- collective yoghurt
- the collective
- the collective yogurt
- yogurt the collective
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