Brandwave

Chobani vs The Collective:Which is more popular?

In September 2026, Chobani had more branded searches than The Collective among yoghurt brands in New Zealand. Chobani had about 11,200 branded searches, while The Collective had 2,710. Chobani made up 55.3% of all yoghurt brand searches we track, and The Collective accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, The Collective appeared in four of the five answers and Chobani in two. The Collective was mentioned before Chobani in three out of four answers that named either.

Among yoghurt brands in New Zealand in September 2026

Who do people search for more?

Chobani, about 4 searches for every 1 for The Collective

Chobani 11.2K searchesThe Collective 2.7K searches

Who does AI mention more?

The Collective, mentioned in 4 of 5 answers, Chobani in 2

The Collective in 4 of 5Chobani in 2 of 5

Who does AI recommend more?

The Collective, named ahead of Chobani in 3 of 4 answers

The Collective first in 3Chobani first in 1

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Collective was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Chobani was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The Collective was listed before Chobani in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cyclops1st
  2. The Collective2nd
  3. Anchor3rd
  4. Chobani4th
  5. Puhoi Valley4th
  6. Gopala6th
  7. Yoplait–
  8. Fresh 'n Fruity–
  9. De Winkel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Chobani or The Collective more popular in search?

This chart shows how often people search Google for Chobani and The Collective by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from searches in New Zealand.

Chobani and The Collective among yoghurt brands in New Zealand, by month

Share of searches by month for Chobani, The Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveCyclopsYoplaitPuhoi ValleyFresh 'n FruityDe WinkelGopalaAnchor
Oct 202547.9%15.3%10.6%8.7%11%3%3.3%0.13%0.07%
Nov 202542.9%19.2%12.3%9.3%9.6%3.5%3%0.15%0.08%
Dec 202538.5%19.6%15.1%9.1%11.3%3.5%2.5%0.38%0.09%
Jan 202644.6%17.6%11.8%9.2%10.3%3.1%3.1%0.19%0.19%
Feb 202650.7%14.5%9.1%10%8.8%3.4%3%0.35%0.07%
Mar 202648.4%13.3%11.2%10.3%9%4.1%3.4%0.21%0.07%
Apr 202646.3%16.4%11.4%9.3%8.8%4.1%3.4%0.28%0.07%
May 202650.7%13%11.6%8.5%9.5%3.4%2.9%0.24%0.12%
Jun 202656.1%11.6%10.8%8.1%7.2%3.4%2.3%0.4%0.06%
Jul 202653%11%17.7%7.1%6.4%2.9%1.6%0.25%0.05%
Aug 202647.7%9.9%22.6%6.6%7.2%3.1%2.5%0.38%0.04%
Sep 202655.3%13.4%11.9%7.2%6.7%3.1%1.9%0.35%0.05%

How has the Chobani and The Collective comparison changed over the last 12 months?

3 findings
  • Chobani was ahead of The Collective in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chobani’s share of searches among yoghurt brands in New Zealand moved from 47.9% to 55.3%, and its estimated monthly branded searches moved from 7.2K to 11.2K.
  • Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in New Zealand moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 2.3K to 2.7K.

How did search popularity change for New Zealand yoghurt brands in September 2026?

2 changes

  1. In September 2026, The Collective overtook Cyclops to rank 2nd among yoghurt brands in New Zealand, with 13.4% of the searches.

  2. In September 2026, Chobani gained share of searches among yoghurt brands in New Zealand, from 47.7% to 55.3%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Chobani’s and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chobani

11 branded search terms

  • chobani
  • chobani flavors
  • chobani flavors flip
  • chobani flip
  • chobani flip yoghurt
  • chobani flip yogurt
  • chobani greek yoghurt
  • chobani greek yogurt
  • chobani inc
  • chobani woolies
  • greek yoghurt chobani

The Collective

4 branded search terms

  • collective yoghurt
  • the collective
  • the collective yogurt
  • yogurt the collective

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

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