Brandwave

Puhoi Valley vs The Collective:Which is more popular?

In September 2026, The Collective had more branded searches than Puhoi Valley among yoghurt brands in New Zealand. The Collective had about 2,710 branded searches, while Puhoi Valley had 1,360. The Collective made up 13.4% of all yoghurt brand searches we track, and Puhoi Valley accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, The Collective appeared in four of the five answers and Puhoi Valley in three. The Collective was mentioned before Puhoi Valley in every answer that named either.

Among yoghurt brands in New Zealand in September 2026

Who do people search for more?

The Collective, about 2 searches for every 1 for Puhoi Valley

The Collective 2.7K searchesPuhoi Valley 1.4K searches

Who does AI mention more?

The Collective, mentioned in 4 of 5 answers, Puhoi Valley in 3

The Collective in 4 of 5Puhoi Valley in 3 of 5

Who does AI recommend more?

The Collective, named ahead of Puhoi Valley in 4 of 4 answers

The Collective first in 4Puhoi Valley never first

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Collective was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Puhoi Valley was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Collective was listed before Puhoi Valley in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cyclops1st
  2. The Collective2nd
  3. Anchor3rd
  4. Chobani4th
  5. Puhoi Valley4th
  6. Gopala6th
  7. Yoplait–
  8. Fresh 'n Fruity–
  9. De Winkel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Puhoi Valley or The Collective more popular in search?

This chart shows how often people search Google for Puhoi Valley and The Collective by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from searches in New Zealand.

Puhoi Valley and The Collective among yoghurt brands in New Zealand, by month

Share of searches by month for The Collective, Puhoi Valley. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveCyclopsYoplaitPuhoi ValleyFresh 'n FruityDe WinkelGopalaAnchor
Oct 202547.9%15.3%10.6%8.7%11%3%3.3%0.13%0.07%
Nov 202542.9%19.2%12.3%9.3%9.6%3.5%3%0.15%0.08%
Dec 202538.5%19.6%15.1%9.1%11.3%3.5%2.5%0.38%0.09%
Jan 202644.6%17.6%11.8%9.2%10.3%3.1%3.1%0.19%0.19%
Feb 202650.7%14.5%9.1%10%8.8%3.4%3%0.35%0.07%
Mar 202648.4%13.3%11.2%10.3%9%4.1%3.4%0.21%0.07%
Apr 202646.3%16.4%11.4%9.3%8.8%4.1%3.4%0.28%0.07%
May 202650.7%13%11.6%8.5%9.5%3.4%2.9%0.24%0.12%
Jun 202656.1%11.6%10.8%8.1%7.2%3.4%2.3%0.4%0.06%
Jul 202653%11%17.7%7.1%6.4%2.9%1.6%0.25%0.05%
Aug 202647.7%9.9%22.6%6.6%7.2%3.1%2.5%0.38%0.04%
Sep 202655.3%13.4%11.9%7.2%6.7%3.1%1.9%0.35%0.05%

How has the Puhoi Valley and The Collective comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand yoghurt brands in September 2026?

3 changes

  1. In September 2026, The Collective overtook Cyclops to rank 2nd among yoghurt brands in New Zealand, with 13.4% of the searches.

  2. In September 2026, Yoplait overtook Puhoi Valley to rank 4th among yoghurt brands in New Zealand, with 7.2% of the searches.

  3. Estimated monthly branded searches for Puhoi Valley in New Zealand fell 18.1% over 12 measured months, from 1.7K to 1.4K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Puhoi Valley’s and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Puhoi Valley

4 branded search terms

  • puhoi valley
  • puhoi valley yoghurt
  • puhoi valley yogurt
  • puhoivalley

The Collective

4 branded search terms

  • collective yoghurt
  • the collective
  • the collective yogurt
  • yogurt the collective

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

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