Brandwave

Cyclops vs The Collective:Which is more popular?

In September 2026, The Collective had more branded searches than Cyclops among yoghurt brands in New Zealand. The Collective had about 2,710 branded searches, while Cyclops had 2,400. The Collective made up 13.4% of all yoghurt brand searches we track, and Cyclops accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Cyclops appeared in all five answers and The Collective in four. Cyclops was mentioned before The Collective in four out of five answers.

Among yoghurt brands in New Zealand in September 2026

Who do people search for more?

The Collective, about 13% more searches than Cyclops

The Collective 2.7K searchesCyclops 2.4K searches

Who does AI mention more?

Cyclops, mentioned in every answer we collected

Cyclops in 5 of 5The Collective in 4 of 5

Who does AI recommend more?

Cyclops, named ahead of The Collective in 4 of 5 answers

Cyclops first in 4The Collective first in 1

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cyclops appeared in all five answers. The Collective was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cyclops was listed before The Collective in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cyclops1st
  2. The Collective2nd
  3. Anchor3rd
  4. Chobani4th
  5. Puhoi Valley4th
  6. Gopala6th
  7. Yoplait–
  8. Fresh 'n Fruity–
  9. De Winkel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cyclops or The Collective more popular in search?

This chart shows how often people search Google for Cyclops and The Collective by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from searches in New Zealand.

Cyclops and The Collective among yoghurt brands in New Zealand, by month

Share of searches by month for The Collective, Cyclops. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveCyclopsYoplaitPuhoi ValleyFresh 'n FruityDe WinkelGopalaAnchor
Oct 202547.9%15.3%10.6%8.7%11%3%3.3%0.13%0.07%
Nov 202542.9%19.2%12.3%9.3%9.6%3.5%3%0.15%0.08%
Dec 202538.5%19.6%15.1%9.1%11.3%3.5%2.5%0.38%0.09%
Jan 202644.6%17.6%11.8%9.2%10.3%3.1%3.1%0.19%0.19%
Feb 202650.7%14.5%9.1%10%8.8%3.4%3%0.35%0.07%
Mar 202648.4%13.3%11.2%10.3%9%4.1%3.4%0.21%0.07%
Apr 202646.3%16.4%11.4%9.3%8.8%4.1%3.4%0.28%0.07%
May 202650.7%13%11.6%8.5%9.5%3.4%2.9%0.24%0.12%
Jun 202656.1%11.6%10.8%8.1%7.2%3.4%2.3%0.4%0.06%
Jul 202653%11%17.7%7.1%6.4%2.9%1.6%0.25%0.05%
Aug 202647.7%9.9%22.6%6.6%7.2%3.1%2.5%0.38%0.04%
Sep 202655.3%13.4%11.9%7.2%6.7%3.1%1.9%0.35%0.05%

How has the Cyclops and The Collective comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Cyclops took it in July 2026, The Collective took it in September 2026.
  • Across the 12 months ending September 2026, Cyclops’ share of searches among yoghurt brands in New Zealand moved from 10.6% to 11.9%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
  • Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in New Zealand moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 2.3K to 2.7K.

How did search popularity change for New Zealand yoghurt brands in September 2026?

2 changes

  1. In September 2026, The Collective overtook Cyclops to rank 2nd among yoghurt brands in New Zealand, with 13.4% of the searches.

  2. In September 2026, Cyclops lost share of searches among yoghurt brands in New Zealand, from 22.6% to 11.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cyclops’ and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cyclops

1 branded search term

  • cyclops

The Collective

4 branded search terms

  • collective yoghurt
  • the collective
  • the collective yogurt
  • yogurt the collective

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

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