Brandwave

How popular isChobani in search?

In August 2026, there were an estimated 11.7K branded searches for Chobani in New Zealand which is up 53.1% over the last 11 months. Chobani holds 64.3% estimated Share of Search among New Zealand yoghurt brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Chobani64.3%
  2. Puhoi Valley13.7%
  3. Yoplait8.8%
  4. The Collective7.7%
  5. Fresh 'n Fruity5.5%
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Which yoghurt brands compete with Chobani?

Chobani against yoghurt brands in New Zealand, by month

Share of Search by month for Chobani, Puhoi Valley, Yoplait, The Collective, Fresh 'n Fruity. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniPuhoi ValleyYoplaitThe CollectiveFresh 'n Fruity
Oct 202560.9%17%10.7%6.4%5%
Nov 202558.6%16.2%12.3%6.8%6%
Dec 202554.1%19.9%12.4%7.3%6.3%
Jan 202657.4%17%11.5%8.6%5.5%
Feb 202661.3%13.7%11.9%7.3%5.8%
Mar 202660%14.8%12.3%6.2%6.7%
Apr 202659.7%14.6%11.6%7.4%6.8%
May 202662.4%14.4%10.2%7.3%5.6%
Jun 202667.6%11.5%9.7%6%5.1%
Jul 202667.7%10.9%9%7.2%5.3%
Aug 202664.3%13.7%8.8%7.7%5.5%
Sep 2026—————

  1. 1.Chobani

    64.3%

    held 1st · 11.7K estimated branded searches · +5.1% vs prior month · -3.4 points

  2. 2.Puhoi Valley

    13.7%

    held 2nd · 2.5K estimated branded searches · +39.1% vs prior month · +2.8 points

  3. 3.Yoplait

    8.8%

    held 3rd · 1.6K estimated branded searches · +8.8% vs prior month · -0.2 points

  4. 4.The Collective

    7.7%

    held 4th · 1.4K estimated branded searches · +18.6% vs prior month · +0.5 points

  5. 5.Fresh 'n Fruity

    5.5%

    held 5th · 1K estimated branded searches · +16.1% vs prior month · +0.3 points

Compare search popularity between Chobani and its closest rivals

How has branded search demand for Chobani changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chobani in New Zealand rose from 7.6K to 11.7K.
  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands in New Zealand increased from 60.9% to 64.3%.
  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands in New Zealand peaked at 67.7% in July 2026 and was lowest at 54.1% in December 2025.

How did search popularity change for New Zealand yoghurt brands in August 2026?

  1. In August 2026, Puhoi Valley gained estimated Share of Search among yoghurt brands in New Zealand, from 10.9% to 13.7%.

  2. In August 2026, The Collective gained estimated Share of Search among yoghurt brands in New Zealand, from 7.2% to 7.7%.

  3. In August 2026, Chobani lost estimated Share of Search among yoghurt brands in New Zealand, from 67.7% to 64.3%.

  4. Yoplait’s estimated Share of Search among yoghurt brands in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.8% in August 2026.

  5. Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 60.3% over 11 measured months, from 630 to 1K in August 2026.

How is Chobani measured?

Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • chobani
  • chobani com au
  • chobani flavors
  • chobani flavors flip
  • chobani flip
  • chobani flip yoghurt
  • chobani flip yogurt
  • chobani greek yoghurt
  • chobani greek yogurt
  • chobani inc
  • chobani near me
  • chobani new zealand
  • chobani nonfat greek yogurt
  • chobani nz
  • chobani online
  • chobani woolies
  • greek yoghurt chobani

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How the Brand Demand Index is measured

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