Chobani vs De Winkel:Which is more popular?
In September 2026, Chobani had more branded searches than De Winkel among yoghurt brands in New Zealand. Chobani had about 11,200 branded searches, while De Winkel had 390. Chobani made up 55.3% of all yoghurt brand searches we track, and De Winkel accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Chobani appeared in two of the five answers and De Winkel in none.
Who do people search for more?
Chobani, about 29 searches for every 1 for De Winkel
Who does AI mention more?
Chobani, mentioned in 2 of 5 answers, De Winkel in 0
Who does AI recommend more?
Chobani, the only one of the two named
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chobani was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. De Winkel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cyclops1st
The Collective2nd
Anchor3rd- Chobani4th
Puhoi Valley4th
Gopala6th
Yoplait–
Fresh 'n Fruity–
De Winkel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoghurt brands in New Zealand?”
Asked ChatGPT
“What's the best yoghurt brand in New Zealand for everyday snacks?”
Searched Google, AI Overview
“greek yoghurt nz”
Searched Google, AI Overview
“yoghurt brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chobani or De Winkel more popular in search?
This chart shows how often people search Google for Chobani and De Winkel by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from searches in New Zealand.
Share of searches by month for Chobani, De Winkel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | The Collective | Cyclops | Yoplait | Puhoi Valley | Fresh 'n Fruity | De Winkel | Gopala | Anchor |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 15.3% | 10.6% | 8.7% | 11% | 3% | 3.3% | 0.13% | 0.07% |
| Nov 2025 | 42.9% | 19.2% | 12.3% | 9.3% | 9.6% | 3.5% | 3% | 0.15% | 0.08% |
| Dec 2025 | 38.5% | 19.6% | 15.1% | 9.1% | 11.3% | 3.5% | 2.5% | 0.38% | 0.09% |
| Jan 2026 | 44.6% | 17.6% | 11.8% | 9.2% | 10.3% | 3.1% | 3.1% | 0.19% | 0.19% |
| Feb 2026 | 50.7% | 14.5% | 9.1% | 10% | 8.8% | 3.4% | 3% | 0.35% | 0.07% |
| Mar 2026 | 48.4% | 13.3% | 11.2% | 10.3% | 9% | 4.1% | 3.4% | 0.21% | 0.07% |
| Apr 2026 | 46.3% | 16.4% | 11.4% | 9.3% | 8.8% | 4.1% | 3.4% | 0.28% | 0.07% |
| May 2026 | 50.7% | 13% | 11.6% | 8.5% | 9.5% | 3.4% | 2.9% | 0.24% | 0.12% |
| Jun 2026 | 56.1% | 11.6% | 10.8% | 8.1% | 7.2% | 3.4% | 2.3% | 0.4% | 0.06% |
| Jul 2026 | 53% | 11% | 17.7% | 7.1% | 6.4% | 2.9% | 1.6% | 0.25% | 0.05% |
| Aug 2026 | 47.7% | 9.9% | 22.6% | 6.6% | 7.2% | 3.1% | 2.5% | 0.38% | 0.04% |
| Sep 2026 | 55.3% | 13.4% | 11.9% | 7.2% | 6.7% | 3.1% | 1.9% | 0.35% | 0.05% |
How has the Chobani and De Winkel comparison changed over the last 12 months?
3 findings
- Chobani was ahead of De Winkel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chobani’s share of searches among yoghurt brands in New Zealand moved from 47.9% to 55.3%, and its estimated monthly branded searches moved from 7.2K to 11.2K.
- Across the 12 months ending September 2026, De Winkel’s share of searches among yoghurt brands in New Zealand moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 500 to 390.
How did search popularity change for New Zealand yoghurt brands in September 2026?
2 changes
In September 2026, Chobani gained share of searches among yoghurt brands in New Zealand, from 47.7% to 55.3%.
In September 2026, De Winkel lost share of searches among yoghurt brands in New Zealand, from 2.5% to 1.9%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Chobani’s and De Winkel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoghurt brands
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