How popular isYoplait in search?
In August 2026, there were an estimated 1.6K branded searches for Yoplait in New Zealand which is up 20.1% over the last 11 months. Yoplait holds 8.8% estimated Share of Search among New Zealand yoghurt brands and is ranked 3rd of 5 competitors for search popularity.
Chobani64.3%
Puhoi Valley13.7%
Yoplait8.8%
The Collective7.7%
Fresh 'n Fruity5.5%
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Which yoghurt brands compete with Yoplait?
Share of Search by month for Chobani, Puhoi Valley, Yoplait, The Collective, Fresh 'n Fruity. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Puhoi Valley | Yoplait | The Collective | Fresh 'n Fruity |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 17% | 10.7% | 6.4% | 5% |
| Nov 2025 | 58.6% | 16.2% | 12.3% | 6.8% | 6% |
| Dec 2025 | 54.1% | 19.9% | 12.4% | 7.3% | 6.3% |
| Jan 2026 | 57.4% | 17% | 11.5% | 8.6% | 5.5% |
| Feb 2026 | 61.3% | 13.7% | 11.9% | 7.3% | 5.8% |
| Mar 2026 | 60% | 14.8% | 12.3% | 6.2% | 6.7% |
| Apr 2026 | 59.7% | 14.6% | 11.6% | 7.4% | 6.8% |
| May 2026 | 62.4% | 14.4% | 10.2% | 7.3% | 5.6% |
| Jun 2026 | 67.6% | 11.5% | 9.7% | 6% | 5.1% |
| Jul 2026 | 67.7% | 10.9% | 9% | 7.2% | 5.3% |
| Aug 2026 | 64.3% | 13.7% | 8.8% | 7.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 11.7K | +5.1% | -3.4 points | |
| 2, held 2nd | 13.7% | 2.5K | +39.1% | +2.8 points | |
| 3, held 3rd | 8.8% | 1.6K | +8.8% | -0.2 points | |
| 4, held 4th | 7.7% | 1.4K | +18.6% | +0.5 points | |
| 5, held 5th | 5.5% | 1K | +16.1% | +0.3 points |
1.
Chobani64.3%
held 1st · 11.7K estimated branded searches · +5.1% vs prior month · -3.4 points
13.7%
held 2nd · 2.5K estimated branded searches · +39.1% vs prior month · +2.8 points
3.
Yoplait8.8%
held 3rd · 1.6K estimated branded searches · +8.8% vs prior month · -0.2 points
7.7%
held 4th · 1.4K estimated branded searches · +18.6% vs prior month · +0.5 points
5.5%
held 5th · 1K estimated branded searches · +16.1% vs prior month · +0.3 points
Compare search popularity between Yoplait and its closest rivals
How has branded search demand for Yoplait changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yoplait in New Zealand rose from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands in New Zealand decreased from 10.7% to 8.8%.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 8.8% in August 2026.
How did search popularity change for New Zealand yoghurt brands in August 2026?
5 changes
In August 2026, Puhoi Valley gained estimated Share of Search among yoghurt brands in New Zealand, from 10.9% to 13.7%.
In August 2026, The Collective gained estimated Share of Search among yoghurt brands in New Zealand, from 7.2% to 7.7%.
In August 2026, Chobani lost estimated Share of Search among yoghurt brands in New Zealand, from 67.7% to 64.3%.
Yoplait’s estimated Share of Search among yoghurt brands in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.8% in August 2026.
Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 60.3% over 11 measured months, from 630 to 1K in August 2026.
How is Yoplait measured?
Brandwave collects information about searches that people make online using Yoplait’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- yoplait
- yoplait greek yoghurt
- yoplait greek yogurt
- yoplait near me
- yoplait nz
- yoplait regular yogurt
- yoplait strawberry yogurt
- yoplait vanilla yoghurt
- yoplait yoghurt
- yoplait yogurt
Do you work for Yoplait? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yoplait your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.