Brandwave

Anchor vs Yoplait:Which is more popular?

In September 2026, Yoplait had more branded searches than Anchor among yoghurt brands in New Zealand. Yoplait had about 1,450 branded searches, while Anchor had 10. Yoplait made up 7.2% of all yoghurt brand searches we track, and Anchor accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Anchor appeared in two of the five answers and Yoplait in none.

Among yoghurt brands in New Zealand in September 2026

Who do people search for more?

Yoplait, about 145 searches for every 1 for Anchor

Yoplait 1.4K searchesAnchor 10 searches

Who does AI mention more?

Anchor, mentioned in 2 of 5 answers, Yoplait in 0

Anchor in 2 of 5Yoplait in 0 of 5

Who does AI recommend more?

Anchor, the only one of the two named

Anchor first in 2Yoplait never named

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anchor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yoplait did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cyclops1st
  2. The Collective2nd
  3. Anchor3rd
  4. Chobani4th
  5. Puhoi Valley4th
  6. Gopala6th
  7. Yoplait–
  8. Fresh 'n Fruity–
  9. De Winkel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anchor or Yoplait more popular in search?

This chart shows how often people search Google for Anchor and Yoplait by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from searches in New Zealand.

Anchor and Yoplait among yoghurt brands in New Zealand, by month

Share of searches by month for Yoplait, Anchor. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveCyclopsYoplaitPuhoi ValleyFresh 'n FruityDe WinkelGopalaAnchor
Oct 202547.9%15.3%10.6%8.7%11%3%3.3%0.13%0.07%
Nov 202542.9%19.2%12.3%9.3%9.6%3.5%3%0.15%0.08%
Dec 202538.5%19.6%15.1%9.1%11.3%3.5%2.5%0.38%0.09%
Jan 202644.6%17.6%11.8%9.2%10.3%3.1%3.1%0.19%0.19%
Feb 202650.7%14.5%9.1%10%8.8%3.4%3%0.35%0.07%
Mar 202648.4%13.3%11.2%10.3%9%4.1%3.4%0.21%0.07%
Apr 202646.3%16.4%11.4%9.3%8.8%4.1%3.4%0.28%0.07%
May 202650.7%13%11.6%8.5%9.5%3.4%2.9%0.24%0.12%
Jun 202656.1%11.6%10.8%8.1%7.2%3.4%2.3%0.4%0.06%
Jul 202653%11%17.7%7.1%6.4%2.9%1.6%0.25%0.05%
Aug 202647.7%9.9%22.6%6.6%7.2%3.1%2.5%0.38%0.04%
Sep 202655.3%13.4%11.9%7.2%6.7%3.1%1.9%0.35%0.05%

How has the Anchor and Yoplait comparison changed over the last 12 months?

3 findings
  • Yoplait was ahead of Anchor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anchor’s share of searches among yoghurt brands in New Zealand moved from 0.07% to 0.05%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Yoplait’s share of searches among yoghurt brands in New Zealand moved from 8.7% to 7.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand yoghurt brands in September 2026?

1 change
  1. In September 2026, Yoplait overtook Puhoi Valley to rank 4th among yoghurt brands in New Zealand, with 7.2% of the searches.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Anchor’s and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anchor

1 branded search term

  • anchor spreadable

Yoplait

8 branded search terms

  • yoplait
  • yoplait greek yoghurt
  • yoplait greek yogurt
  • yoplait regular yogurt
  • yoplait strawberry yogurt
  • yoplait vanilla yoghurt
  • yoplait yoghurt
  • yoplait yogurt

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

Creator with pink hair and a pink jacket

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