Anchor vs Oob:Which is more popular by branded search in New Zealand?
In August 2026, Anchor had more branded searches than Oob among milk brands in New Zealand. Anchor was estimated to have 6.2K branded searches compared to Oob’s 70, and held a 38.5% Share of Search versus Oob’s 0.44%.
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Which is more popular in search, Anchor or Oob?
Compare the milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anchor, Oob. The figures are in the table below the chart.
View monthly share of search table
| Month | Anchor | a2 Milk | Puhoi Valley | Meadow Fresh | Oob |
|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 32% | 15.8% | 15.8% | 0.52% |
| Nov 2025 | 35.7% | 35.8% | 12.1% | 16% | 0.52% |
| Dec 2025 | 42.2% | 27.2% | 13.6% | 16.6% | 0.44% |
| Jan 2026 | 34.8% | 35.7% | 15.7% | 13.3% | 0.49% |
| Feb 2026 | 32.3% | 37.9% | 11.9% | 17.5% | 0.36% |
| Mar 2026 | 37.9% | 32.9% | 11.9% | 17% | 0.33% |
| Apr 2026 | 32.6% | 44.5% | 9.7% | 13% | 0.18% |
| May 2026 | 32.3% | 42.6% | 12% | 12.9% | 0.24% |
| Jun 2026 | 36.5% | 37.6% | 11.3% | 14.3% | 0.26% |
| Jul 2026 | 40% | 35.1% | 11.8% | 12.9% | 0.2% |
| Aug 2026 | 38.5% | 34.3% | 15.5% | 11.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
How has the Anchor and Oob comparison changed over the last 12 months?
3 findings
- Anchor was ahead of Oob in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands in New Zealand moved from 35.9% to 38.5%, and its estimated monthly branded searches moved from 4.9K to 6.2K.
- Across the 11 months ending August 2026, Oob’s estimated Share of Search among milk brands in New Zealand moved from 0.52% to 0.44%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand milk brands in August 2026?
1 change
In August 2026, Anchor lost estimated Share of Search among milk brands in New Zealand, from 40% to 38.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Anchor’s and Oob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anchor
24 branded search terms
- 500g anchor butter
- anchor blue milk
- anchor blue milk powder
- anchor butter
- anchor chocolate milk
- anchor dairy
- anchor dairy products
- anchor dry milk
- anchor full cream milk
- anchor full cream milk powder
- anchor lactose free milk
- anchor lite milk
- anchor milk
- anchor milk powder 1kg
- anchor milk powder 1kg price
- anchor milk powder pak n save
- anchor milk uht
- anchor silver top milk
- anchor skim milk
- anchor spread
- anchor spreadable
- anchor spreadable butter
- anchor unsalted butter
- anchor zero lacto milk
Oob
1 branded search term
- oob organic
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