a2 Milk vs Meadow Fresh:Which is more popular by branded search in New Zealand?
In August 2026, a2 Milk had more branded searches than Meadow Fresh among milk brands in New Zealand. a2 Milk was estimated to have 5.5K branded searches compared to Meadow Fresh’s 1.8K, and held a 34.3% Share of Search versus Meadow Fresh’s 11.3%.
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Which is more popular in search, a2 Milk or Meadow Fresh?
Compare the milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for a2 Milk, Meadow Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Anchor | a2 Milk | Puhoi Valley | Meadow Fresh | Oob |
|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 32% | 15.8% | 15.8% | 0.52% |
| Nov 2025 | 35.7% | 35.8% | 12.1% | 16% | 0.52% |
| Dec 2025 | 42.2% | 27.2% | 13.6% | 16.6% | 0.44% |
| Jan 2026 | 34.8% | 35.7% | 15.7% | 13.3% | 0.49% |
| Feb 2026 | 32.3% | 37.9% | 11.9% | 17.5% | 0.36% |
| Mar 2026 | 37.9% | 32.9% | 11.9% | 17% | 0.33% |
| Apr 2026 | 32.6% | 44.5% | 9.7% | 13% | 0.18% |
| May 2026 | 32.3% | 42.6% | 12% | 12.9% | 0.24% |
| Jun 2026 | 36.5% | 37.6% | 11.3% | 14.3% | 0.26% |
| Jul 2026 | 40% | 35.1% | 11.8% | 12.9% | 0.2% |
| Aug 2026 | 38.5% | 34.3% | 15.5% | 11.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
How has the a2 Milk and Meadow Fresh comparison changed over the last 12 months?
3 findings
- a2 Milk was ahead of Meadow Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand moved from 32% to 34.3%, and its estimated monthly branded searches moved from 4.3K to 5.5K.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand moved from 15.8% to 11.3%, and its estimated monthly branded searches moved from 2.1K to 1.8K.
How did search popularity change for New Zealand milk brands in August 2026?
3 changes
In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.
In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.
In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.
How each brand is measured
Brandwave collects information about searches that people make online using a2 Milk’s and Meadow Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
a2 Milk
18 branded search terms
- a1 v a2 milk
- a2 milk
- a2 milk co
- a2 milk dairy
- a2 milk formula
- a2 milk intolerance
- a2 milk milk
- a2 milk near me
- a2 milk nz
- a2 milk online
- a2 milk pak n save
- a2 milk price
- a2milk
- a2milk milk
- a2milk nz
- cows with a2 milk
- organic a2 milk
- the a2 milk company limited
Meadow Fresh
13 branded search terms
- meadow fresh
- meadow fresh custard
- meadow fresh dairy
- meadow fresh milk
- meadow fresh near me
- meadow fresh new zealand
- meadow fresh nz
- meadow fresh yogurt
- meadowfresh
- meadowfresh co nz
- meadowfresh dairy
- meadowfresh milk
- meadowfresh nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.