Anchor vs Puhoi Valley:Which is more popular?
In September 2026, Puhoi Valley had more branded searches than Anchor among cheese brands in New Zealand. Puhoi Valley had about 1,000 branded searches, while Anchor had 10. Puhoi Valley made up 13% of all cheese brand searches we track, and Anchor accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about cheese brands, Puhoi Valley appeared in two of the four answers and Anchor in one. Puhoi Valley was mentioned before Anchor in two out of three answers.
Who do people search for more?
Puhoi Valley, about 100 searches for every 1 for Anchor
Who does AI mention more?
Puhoi Valley, mentioned in 2 of 4 answers, Anchor in 1
Who does AI recommend more?
Puhoi Valley, named ahead of Anchor in 2 of 3 answers
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Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Puhoi Valley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Anchor was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Puhoi Valley was listed before Anchor in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cheese brands
4 answers
Asked ChatGPT
“Which cheese brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cheese brands in New Zealand?”
Asked ChatGPT
“What's the best cheese brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cheese brands nz”
Searched Google, AI Overview
“cheese for toast”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Anchor or Puhoi Valley more popular in search?
This chart shows how often people search Google for Anchor and Puhoi Valley by name. Each line represents a brand's share of searches for all eight cheese brands we track, month by month, from searches in New Zealand.
Share of searches by month for Puhoi Valley, Anchor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barry's Bay | Mainland | Whitestone Cheese | Puhoi Valley | Over the Moon Dairy | Kāpiti | Perfect Italiano | Anchor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16% | 21.7% | 15.3% | 3.8% | 2.7% | 2.6% | 0.12% |
| Nov 2025 | 38% | 12.6% | 26.6% | 12% | 4.7% | 3.6% | 2.3% | 0.12% |
| Dec 2025 | 33.5% | 7.4% | 23% | 7% | 25.2% | 2.6% | 1.1% | 0.07% |
| Jan 2026 | 41.4% | 14.5% | 19.7% | 13.5% | 5% | 3.2% | 2.3% | 0.31% |
| Feb 2026 | 44.1% | 15.7% | 21.7% | 11.2% | 2.9% | 2.6% | 1.6% | 0.11% |
| Mar 2026 | 42.9% | 17.7% | 20.9% | 10.9% | 2.8% | 2.5% | 2.1% | 0.11% |
| Apr 2026 | 39% | 20.8% | 19.7% | 12.3% | 3.2% | 2.8% | 2% | 0.12% |
| May 2026 | 32.1% | 22.6% | 19.1% | 16% | 3.2% | 3.1% | 3.7% | 0.25% |
| Jun 2026 | 32.1% | 22.7% | 21.6% | 13.9% | 2.9% | 3.5% | 3.2% | 0.14% |
| Jul 2026 | 31.2% | 23.2% | 21.8% | 14.1% | 3.7% | 3.2% | 2.7% | 0.14% |
| Aug 2026 | 26% | 25.5% | 21.7% | 17.6% | 3.5% | 2.7% | 2.8% | 0.14% |
| Sep 2026 | 34% | 22.7% | 20.8% | 13% | 4.2% | 3.3% | 2% | 0.13% |
How has the Anchor and Puhoi Valley comparison changed over the last 12 months?
3 findings
- Puhoi Valley was ahead of Anchor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anchor’s share of searches among cheese brands in New Zealand moved from 0.12% to 0.13%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Puhoi Valley’s share of searches among cheese brands in New Zealand moved from 15.3% to 13%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand cheese brands in September 2026?
1 change
In September 2026, Puhoi Valley lost share of searches among cheese brands in New Zealand, from 17.6% to 13%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Anchor’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anchor
1 branded search term
- anchor spreadable
Puhoi Valley
2 branded search terms
- puhoi valley
- puhoivalley
Other head-to-heads among cheese brands
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