Brandwave

a2 Milk vs Meadow Fresh:Which is more popular?

In September 2026, a2 Milk had more branded searches than Meadow Fresh among milk brands in New Zealand. a2 Milk had about 2,830 branded searches, while Meadow Fresh had 1,450. a2 Milk made up 23.1% of all milk brand searches we track, and Meadow Fresh accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about milk brands, Meadow Fresh appeared in all five answers and a2 Milk in two. Meadow Fresh was mentioned before a2 Milk in every answer.

Among milk brands in New Zealand in September 2026

Who do people search for more?

a2 Milk, about 2 searches for every 1 for Meadow Fresh

a2 Milk 2.8K searchesMeadow Fresh 1.4K searches

Who does AI mention more?

Meadow Fresh, mentioned in every answer we collected

Meadow Fresh in 5 of 5a2 Milk in 2 of 5

Who does AI recommend more?

Meadow Fresh, named ahead of a2 Milk in every answer

Meadow Fresh first in 4a2 Milk never first

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Top milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meadow Fresh appeared in all five answers. a2 Milk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Meadow Fresh was listed before a2 Milk in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anchor1st
  2. Meadow Fresh2nd
  3. Lewis Road Creamery3rd
  4. a2 Milk4th
  5. Puhoi Valley4th
  6. Alpro–
  7. Oatly–
  8. Oob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is a2 Milk or Meadow Fresh more popular in search?

This chart shows how often people search Google for a2 Milk and Meadow Fresh by name. Each line represents a brand's share of searches for all eight milk brands we track, month by month, from searches in New Zealand.

a2 Milk and Meadow Fresh among milk brands in New Zealand, by month

Share of searches by month for a2 Milk, Meadow Fresh. The figures are in the table below the chart.

View monthly share of searches table
MonthAnchora2 MilkLewis Road CreameryMeadow FreshPuhoi ValleyAlproOatlyOob
Oct 202526.8%24.7%9.9%17.3%12.6%3.7%4.4%0.59%
Nov 202527.2%28.7%8.2%17.7%10%3.4%4.2%0.6%
Dec 202531%21.3%9.3%18.2%11.4%4.7%3.6%0.49%
Jan 202627.1%27.6%9.6%15%12.7%3.4%4%0.57%
Feb 202623.7%28.9%9.4%19%9.6%2.8%6.3%0.4%
Mar 202627.9%25.6%10.8%19%9.1%3%4.2%0.38%
Apr 202623.5%39.9%7.8%14.4%7.7%2.8%3.5%0.2%
May 202621.2%36.9%10%14.7%10.2%2.8%3.9%0.28%
Jun 202624.8%32.5%10.9%16.4%9.1%2.6%3.5%0.3%
Jul 202627.1%30%13.1%14.2%9%2.7%3.7%0.22%
Aug 202626.5%29.5%12.4%12.4%11.9%2.3%4.6%0.49%
Sep 202632.2%23.1%14.4%11.8%10.8%3.9%3.5%0.33%

How has the a2 Milk and Meadow Fresh comparison changed over the last 12 months?

3 findings
  • a2 Milk was ahead of Meadow Fresh in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, a2 Milk’s share of searches among milk brands in New Zealand moved from 24.7% to 23.1%, and its estimated monthly branded searches moved from 3K to 2.8K.
  • Across the 12 months ending September 2026, Meadow Fresh’s share of searches among milk brands in New Zealand moved from 17.3% to 11.8%, and its estimated monthly branded searches moved from 2.1K to 1.4K.

How did search popularity change for New Zealand milk brands in September 2026?

3 changes

  1. In September 2026, Anchor overtook a2 Milk to become the leader among milk brands in New Zealand, with 32.2% of the searches.

  2. In September 2026, a2 Milk lost share of searches among milk brands in New Zealand, from 29.5% to 23.1%.

  3. In September 2026, Meadow Fresh lost share of searches among milk brands in New Zealand, from 12.4% to 11.8%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using a2 Milk’s and Meadow Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

a2 Milk

9 branded search terms

  • a2 milk
  • a2 milk co
  • a2 milk dairy
  • a2 milk formula
  • a2 milk intolerance
  • a2 milk milk
  • a2milk
  • a2milk milk
  • organic a2 milk

Meadow Fresh

8 branded search terms

  • meadow fresh
  • meadow fresh custard
  • meadow fresh dairy
  • meadow fresh milk
  • meadow fresh yogurt
  • meadowfresh
  • meadowfresh dairy
  • meadowfresh milk

How the Brand Demand Index is measured

Other head-to-heads among milk brands

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