Brandwave

Alpro vs Lewis Road Creamery:Which is more popular?

In September 2026, Lewis Road Creamery had more branded searches than Alpro among milk brands in New Zealand. Lewis Road Creamery had about 1,760 branded searches, while Alpro had 480. Lewis Road Creamery made up 14.4% of all milk brand searches we track, and Alpro accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about milk brands, Lewis Road Creamery appeared in all five answers and Alpro in none.

Among milk brands in New Zealand in September 2026

Who do people search for more?

Lewis Road Creamery, about 4 searches for every 1 for Alpro

Lewis Road Creamery 1.8K searchesAlpro 480 searches

Who does AI mention more?

Lewis Road Creamery, mentioned in every answer we collected

Lewis Road Creamery in 5 of 5Alpro in 0 of 5

Who does AI recommend more?

Lewis Road Creamery, the only one of the two named

Lewis Road Creamery first in 4Alpro never named

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Top milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lewis Road Creamery appeared in all five answers. Alpro did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anchor1st
  2. Meadow Fresh2nd
  3. Lewis Road Creamery3rd
  4. a2 Milk4th
  5. Puhoi Valley4th
  6. Alpro–
  7. Oatly–
  8. Oob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alpro or Lewis Road Creamery more popular in search?

This chart shows how often people search Google for Alpro and Lewis Road Creamery by name. Each line represents a brand's share of searches for all eight milk brands we track, month by month, from searches in New Zealand.

Alpro and Lewis Road Creamery among milk brands in New Zealand, by month

Share of searches by month for Lewis Road Creamery, Alpro. The figures are in the table below the chart.

View monthly share of searches table
MonthAnchora2 MilkLewis Road CreameryMeadow FreshPuhoi ValleyAlproOatlyOob
Oct 202526.8%24.7%9.9%17.3%12.6%3.7%4.4%0.59%
Nov 202527.2%28.7%8.2%17.7%10%3.4%4.2%0.6%
Dec 202531%21.3%9.3%18.2%11.4%4.7%3.6%0.49%
Jan 202627.1%27.6%9.6%15%12.7%3.4%4%0.57%
Feb 202623.7%28.9%9.4%19%9.6%2.8%6.3%0.4%
Mar 202627.9%25.6%10.8%19%9.1%3%4.2%0.38%
Apr 202623.5%39.9%7.8%14.4%7.7%2.8%3.5%0.2%
May 202621.2%36.9%10%14.7%10.2%2.8%3.9%0.28%
Jun 202624.8%32.5%10.9%16.4%9.1%2.6%3.5%0.3%
Jul 202627.1%30%13.1%14.2%9%2.7%3.7%0.22%
Aug 202626.5%29.5%12.4%12.4%11.9%2.3%4.6%0.49%
Sep 202632.2%23.1%14.4%11.8%10.8%3.9%3.5%0.33%

How has the Alpro and Lewis Road Creamery comparison changed over the last 12 months?

3 findings
  • Lewis Road Creamery was ahead of Alpro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alpro’s share of searches among milk brands in New Zealand moved from 3.7% to 3.9%, and its estimated monthly branded searches moved from 440 to 480.
  • Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among milk brands in New Zealand moved from 9.9% to 14.4%, and its estimated monthly branded searches moved from 1.2K to 1.8K.

How did search popularity change for New Zealand milk brands in September 2026?

2 changes

  1. In September 2026, Alpro overtook Oatly to rank 6th among milk brands in New Zealand, with 3.9% of the searches.

  2. In September 2026, Lewis Road Creamery gained share of searches among milk brands in New Zealand, from 12.4% to 14.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Alpro’s and Lewis Road Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpro

5 branded search terms

  • alpro
  • alpro custard
  • alpro milk
  • alpro nut milk
  • alpro yogurt

Lewis Road Creamery

2 branded search terms

  • lewis road creamery milk
  • lewis road milk

How the Brand Demand Index is measured

Other head-to-heads among milk brands

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