Brandwave

How popular isWestgold in search?

In August 2026, there were an estimated 1.6K branded searches for Westgold in New Zealand which is up 64.9% over the last 11 months. Westgold holds 9.4% estimated Share of Search among New Zealand butter brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Lewis Road Creamery45.5%
  2. Anchor36.1%
  3. Westgold9.4%
  4. Olivani9.1%
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Which butter brands compete with Westgold?

Westgold against butter brands in New Zealand, by month

Share of Search by month for Lewis Road Creamery, Anchor, Westgold, Olivani. The figures are in the table below the chart.

View monthly share of search table
MonthLewis Road CreameryAnchorWestgoldOlivani
Oct 202547.2%34.7%6.9%11.2%
Nov 202545.9%37.8%6%10.3%
Dec 202546.5%37%7.3%9.2%
Jan 202646.5%37.2%6.6%9.7%
Feb 202647.8%36.5%6.3%9.4%
Mar 202644.3%37.1%7.5%11.1%
Apr 202642.6%39.2%6.3%11.9%
May 202642.7%29.4%18.7%9.3%
Jun 202643.9%38.7%6.7%10.8%
Jul 202641.4%38.8%9.9%10%
Aug 202645.5%36.1%9.4%9.1%
Sep 2026————

  1. 1.Lewis Road Creamery

    45.5%

    held 1st · 7.8K estimated branded searches · +20.1% vs prior month · +4.1 points

  2. 2.Anchor

    36.1%

    held 2nd · 6.2K estimated branded searches · +1.8% vs prior month · -2.6 points

  3. 3.Westgold

    9.4%

    moved from 4th to 3rd · 1.6K estimated branded searches · +3.2% vs prior month · -0.5 points

  4. 4.Olivani

    9.1%

    moved from 3rd to 4th · 1.6K estimated branded searches · -0.64% vs prior month · -0.9 points

Compare search popularity between Westgold and its closest rivals

How has branded search demand for Westgold changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Westgold in New Zealand rose from 970 to 1.6K.
  • Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand increased from 6.9% to 9.4%.
  • Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand peaked at 18.7% in May 2026 and was lowest at 6% in November 2025.
  • Across the 11 months ending August 2026, Westgold rose from 4th to 3rd among butter brands in New Zealand.

How did search popularity change for New Zealand butter brands in August 2026?

  1. In August 2026, Lewis Road Creamery gained estimated Share of Search among butter brands in New Zealand, from 41.4% to 45.5%.

  2. In August 2026, Anchor lost estimated Share of Search among butter brands in New Zealand, from 38.8% to 36.1%.

  3. In August 2026, Olivani lost estimated Share of Search among butter brands in New Zealand, from 10% to 9.1%.

  4. In August 2026, Westgold lost estimated Share of Search among butter brands in New Zealand, from 9.9% to 9.4%.

How is Westgold measured?

Brandwave collects information about searches that people make online using Westgold’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • westgold
  • westgold butter
  • westgold near me
  • westgold nz
  • westgold resources ltd

Do you work for Westgold? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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