a2 Milk vs Oob:Which is more popular by branded search in New Zealand?
In August 2026, a2 Milk had more branded searches than Oob among milk brands in New Zealand. a2 Milk was estimated to have 5.5K branded searches compared to Oob’s 70, and held a 34.3% Share of Search versus Oob’s 0.44%.
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Which is more popular in search, a2 Milk or Oob?
Compare the milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for a2 Milk, Oob. The figures are in the table below the chart.
View monthly share of search table
| Month | Anchor | a2 Milk | Puhoi Valley | Meadow Fresh | Oob |
|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 32% | 15.8% | 15.8% | 0.52% |
| Nov 2025 | 35.7% | 35.8% | 12.1% | 16% | 0.52% |
| Dec 2025 | 42.2% | 27.2% | 13.6% | 16.6% | 0.44% |
| Jan 2026 | 34.8% | 35.7% | 15.7% | 13.3% | 0.49% |
| Feb 2026 | 32.3% | 37.9% | 11.9% | 17.5% | 0.36% |
| Mar 2026 | 37.9% | 32.9% | 11.9% | 17% | 0.33% |
| Apr 2026 | 32.6% | 44.5% | 9.7% | 13% | 0.18% |
| May 2026 | 32.3% | 42.6% | 12% | 12.9% | 0.24% |
| Jun 2026 | 36.5% | 37.6% | 11.3% | 14.3% | 0.26% |
| Jul 2026 | 40% | 35.1% | 11.8% | 12.9% | 0.2% |
| Aug 2026 | 38.5% | 34.3% | 15.5% | 11.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
How has the a2 Milk and Oob comparison changed over the last 12 months?
3 findings
- a2 Milk was ahead of Oob in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand moved from 32% to 34.3%, and its estimated monthly branded searches moved from 4.3K to 5.5K.
- Across the 11 months ending August 2026, Oob’s estimated Share of Search among milk brands in New Zealand moved from 0.52% to 0.44%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand milk brands in August 2026?
1 change
In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.
How each brand is measured
Brandwave collects information about searches that people make online using a2 Milk’s and Oob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
a2 Milk
18 branded search terms
- a1 v a2 milk
- a2 milk
- a2 milk co
- a2 milk dairy
- a2 milk formula
- a2 milk intolerance
- a2 milk milk
- a2 milk near me
- a2 milk nz
- a2 milk online
- a2 milk pak n save
- a2 milk price
- a2milk
- a2milk milk
- a2milk nz
- cows with a2 milk
- organic a2 milk
- the a2 milk company limited
Oob
1 branded search term
- oob organic
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