Palmer's vs Trilogy:Which is more popular by branded search in New Zealand?
In August 2026, Palmer's had more branded searches than Trilogy among body care brands in New Zealand. Palmer's was estimated to have 2.8K branded searches compared to Trilogy’s 1.7K, and held a 7.6% Share of Search versus Trilogy’s 4.6%.
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Which is more popular in search, Palmer's or Trilogy?
Compare the body lotion, oil and body care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Palmer's, Trilogy. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Aveeno | Bio-Oil | Palmer's | Trilogy |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 26.8% | 17.5% | 9.9% | 5.9% |
| Nov 2025 | 36.4% | 26.8% | 20.4% | 7.9% | 8.6% |
| Dec 2025 | 38.2% | 28.2% | 18.8% | 7.9% | 6.9% |
| Jan 2026 | 38.7% | 28.3% | 19.6% | 7.9% | 5.6% |
| Feb 2026 | 40% | 28.3% | 18.7% | 8.2% | 4.8% |
| Mar 2026 | 39.2% | 28.3% | 18.9% | 8.1% | 5.4% |
| Apr 2026 | 38.3% | 28.6% | 19.9% | 7.7% | 5.5% |
| May 2026 | 38% | 29% | 19.5% | 7.9% | 5.7% |
| Jun 2026 | 36.1% | 31.7% | 17.2% | 9% | 6% |
| Jul 2026 | 37.5% | 34.2% | 14.8% | 8.6% | 4.9% |
| Aug 2026 | 46.4% | 28.5% | 12.9% | 7.6% | 4.6% |
| Sep 2026 | — | — | — | — | — |
How has the Palmer's and Trilogy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Trilogy took it in November 2025, Palmer's took it in December 2025.
- Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand moved from 9.9% to 7.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K.
- Across the 11 months ending August 2026, Trilogy’s estimated Share of Search among body care brands in New Zealand moved from 5.9% to 4.6%, and its estimated monthly branded searches moved from 1.5K to 1.7K.
How did search popularity change for New Zealand body care brands in August 2026?
2 changes
In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Palmer's’ and Trilogy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Palmer's
15 branded search terms
- palmers body lotion
- palmers body oil
- palmers cocoa butter
- palmers cocoa butter formula
- palmers cocoa butter lotion
- palmers coconut
- palmers coconut lotion
- palmers fade milk
- palmers hair food formula
- palmers lotion
- palmers moisturiser
- palmers natural bronze
- palmers shea butter
- palmers skin therapy
- palmers tanning lotion
Trilogy
8 branded search terms
- trilogy body lotion
- trilogy body oil
- trilogy moisturiser
- trilogy rosehip oil
- trilogy rosehip oil antioxidant
- trilogy skincare
- trilogy skincare nz
- trilogy skincare products
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.