Brandwave

Dermalogica vs Essano:Which is more popular by branded search in New Zealand?

In August 2026, Dermalogica had more branded searches than Essano among skincare brands in New Zealand. Dermalogica was estimated to have 5.7K branded searches compared to Essano’s 3.9K, and held a 2.8% Share of Search versus Essano’s 1.9%.

Share of Search among skincare brands in New Zealand in August 2026Which is more popular in search, Dermalogica or Essano?
Dermalogica2.8%5.7K searches
vs
Essano1.9%3.9K searches

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Which is more popular in search, Dermalogica or Essano?

Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dermalogica and Essano among skincare brands in New Zealand, by month

Share of Search by month for Dermalogica, Essano. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

How has the Dermalogica and Essano comparison changed over the last 12 months?

  • Dermalogica was ahead of Essano in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dermalogica’s estimated Share of Search among skincare brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches held steady at 5.7K.
  • Across the 11 months ending August 2026, Essano’s estimated Share of Search among skincare brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 3.1K to 3.9K.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Dermalogica’s and Essano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dermalogica

15 branded search terms

  • dermalogica
  • dermalogica cleanser
  • dermalogica moisturiser
  • dermalogica moisturizer
  • dermalogica nz
  • dermalogica precleanse oil
  • dermalogica serum
  • dermalogica skin cleanser
  • dermalogica skin smoothing cream
  • dermalogica skin smoothing cream 100ml
  • dermalogica skincare
  • dermalogica special cleanser gel
  • dermalogica spf
  • dermalogica sun cream
  • dermalogica sunscreen

Essano

10 branded search terms

  • essano
  • essano cleanser
  • essano eye cream
  • essano face wash
  • essano night cream
  • essano nz
  • essano rosehip oil
  • essano serum
  • essano skincare
  • essano toner

How the Brand Demand Index is measured

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