ecostore vs Ethique:Which is more popular?
In September 2026, ecostore had more branded searches than Ethique among shampoo bar brands in New Zealand. ecostore had about 2,740 branded searches, while Ethique had 1,620. ecostore made up 16.1% of all shampoo bar brand searches we track, and Ethique accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about shampoo bar brands, Ethique appeared in all five answers and ecostore in one. Ethique was mentioned before ecostore in every answer.
Who do people search for more?
ecostore, about 69% more searches than Ethique
Who does AI mention more?
Ethique, mentioned in every answer we collected
Who does AI recommend more?
Ethique, named ahead of ecostore in every answer
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Top shampoo bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ethique appeared in all five answers. ecostore was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ethique was listed before ecostore in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about shampoo bar brands
5 answers
Asked ChatGPT
“Which shampoo bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best shampoo bar brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo bar brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo bar”
Searched Google, AI Overview
“solid shampoo bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ecostore or Ethique more popular in search?
This chart shows how often people search Google for ecostore and Ethique by name. Each line represents a brand's share of searches for all four shampoo bar brands we track, month by month, from searches in New Zealand.
Share of searches by month for ecostore, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | ecostore | Garnier | Ethique |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 12.1% | 5.7% | 9.4% |
| Nov 2025 | 77.6% | 10.9% | 4.6% | 7% |
| Dec 2025 | 86.1% | 6.8% | 3.3% | 3.8% |
| Jan 2026 | 69.4% | 15% | 6% | 9.7% |
| Feb 2026 | 65.3% | 16.3% | 6.9% | 11.5% |
| Mar 2026 | 63.8% | 15.6% | 7.1% | 13.5% |
| Apr 2026 | 66.2% | 16.3% | 7% | 10.5% |
| May 2026 | 64.3% | 16.4% | 7.1% | 12.2% |
| Jun 2026 | 70.1% | 14.5% | 7% | 8.5% |
| Jul 2026 | 67.8% | 13.7% | 8.7% | 9.9% |
| Aug 2026 | 66.9% | 14.9% | 8.5% | 9.7% |
| Sep 2026 | 64.4% | 16.1% | 9.9% | 9.5% |
How has the ecostore and Ethique comparison changed over the last 12 months?
3 findings
- ecostore was ahead of Ethique in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand moved from 12.1% to 16.1%, and its estimated monthly branded searches held steady at 2.7K.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo bar brands in New Zealand moved from 9.4% to 9.5%, and its estimated monthly branded searches moved from 2.1K to 1.6K.
How did search popularity change for New Zealand shampoo bar brands in September 2026?
3 changes
In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.
In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%.
Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using ecostore’s and Ethique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shampoo bar brands
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