ecostore vs Lush:Which is more popular?
In September 2026, Lush had more branded searches than ecostore among shampoo bar brands in New Zealand. Lush had about 11,000 branded searches, while ecostore had 2,740. Lush made up 64.4% of all shampoo bar brand searches we track, and ecostore accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about shampoo bar brands, Lush appeared in two of the five answers and ecostore in one. ecostore and Lush were each mentioned first in one of the two answers.
Who do people search for more?
Lush, about 4 searches for every 1 for ecostore
Who does AI mention more?
Lush, mentioned in 2 of 5 answers, ecostore in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top shampoo bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ecostore was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ecostore and Lush were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about shampoo bar brands
5 answers
Asked ChatGPT
“Which shampoo bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best shampoo bar brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo bar brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo bar”
Searched Google, AI Overview
“solid shampoo bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ecostore or Lush more popular in search?
This chart shows how often people search Google for ecostore and Lush by name. Each line represents a brand's share of searches for all four shampoo bar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lush, ecostore. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | ecostore | Garnier | Ethique |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 12.1% | 5.7% | 9.4% |
| Nov 2025 | 77.6% | 10.9% | 4.6% | 7% |
| Dec 2025 | 86.1% | 6.8% | 3.3% | 3.8% |
| Jan 2026 | 69.4% | 15% | 6% | 9.7% |
| Feb 2026 | 65.3% | 16.3% | 6.9% | 11.5% |
| Mar 2026 | 63.8% | 15.6% | 7.1% | 13.5% |
| Apr 2026 | 66.2% | 16.3% | 7% | 10.5% |
| May 2026 | 64.3% | 16.4% | 7.1% | 12.2% |
| Jun 2026 | 70.1% | 14.5% | 7% | 8.5% |
| Jul 2026 | 67.8% | 13.7% | 8.7% | 9.9% |
| Aug 2026 | 66.9% | 14.9% | 8.5% | 9.7% |
| Sep 2026 | 64.4% | 16.1% | 9.9% | 9.5% |
How has the ecostore and Lush comparison changed over the last 12 months?
3 findings
- Lush was ahead of ecostore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand moved from 12.1% to 16.1%, and its estimated monthly branded searches held steady at 2.7K.
- Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand moved from 72.8% to 64.4%, and its estimated monthly branded searches moved from 16.2K to 11K.
How did search popularity change for New Zealand shampoo bar brands in September 2026?
2 changes
In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%.
In September 2026, Lush lost share of searches among shampoo bar brands in New Zealand, from 66.9% to 64.4%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using ecostore’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shampoo bar brands
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