Brandwave

ecostore vs Garnier:Which is more popular?

In September 2026, ecostore had more branded searches than Garnier among shampoo bar brands in New Zealand. ecostore had about 2,740 branded searches, while Garnier had 1,690. ecostore made up 16.1% of all shampoo bar brand searches we track, and Garnier accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about shampoo bar brands, ecostore appeared in one of the five answers and Garnier in none.

Among shampoo bar brands in New Zealand in September 2026

Who do people search for more?

ecostore, about 62% more searches than Garnier

ecostore 2.7K searchesGarnier 1.7K searches

Who does AI mention more?

ecostore, mentioned in 1 of 5 answers, Garnier in 0

ecostore in 1 of 5Garnier in 0 of 5

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Top shampoo bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garnier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ethique1st
  2. Lush2nd
  3. ecostore2nd
  4. Garnier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ethique5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo bar brands

5 answers
  • Asked ChatGPT

    “Which shampoo bar brand should I go to in New Zealand?”

    1. 1Ethique
    2. 2ecostore
  • Asked ChatGPT

    “What are the best shampoo bar brands in New Zealand?”

    1. 1Ethique
    2. 2Lush
  • Asked ChatGPT

    “What's the best shampoo bar brand in New Zealand for everyday hair care?”

    1. 1Ethique
  • Searched Google, AI Overview

    “best shampoo bar”

    1. 1Ethique
    2. 2Lush
  • Searched Google, AI Overview

    “solid shampoo bar”

    1. 1Ethique

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecostore or Garnier more popular in search?

This chart shows how often people search Google for ecostore and Garnier by name. Each line represents a brand's share of searches for all four shampoo bar brands we track, month by month, from searches in New Zealand.

ecostore and Garnier among shampoo bar brands in New Zealand, by month

Share of searches by month for ecostore, Garnier. The figures are in the table below the chart.

View monthly share of searches table
MonthLushecostoreGarnierEthique
Oct 202572.8%12.1%5.7%9.4%
Nov 202577.6%10.9%4.6%7%
Dec 202586.1%6.8%3.3%3.8%
Jan 202669.4%15%6%9.7%
Feb 202665.3%16.3%6.9%11.5%
Mar 202663.8%15.6%7.1%13.5%
Apr 202666.2%16.3%7%10.5%
May 202664.3%16.4%7.1%12.2%
Jun 202670.1%14.5%7%8.5%
Jul 202667.8%13.7%8.7%9.9%
Aug 202666.9%14.9%8.5%9.7%
Sep 202664.4%16.1%9.9%9.5%

How has the ecostore and Garnier comparison changed over the last 12 months?

3 findings
  • ecostore was ahead of Garnier in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand moved from 12.1% to 16.1%, and its estimated monthly branded searches held steady at 2.7K.
  • Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand moved from 5.7% to 9.9%, and its estimated monthly branded searches moved from 1.3K to 1.7K.

How did search popularity change for New Zealand shampoo bar brands in September 2026?

2 changes
  1. In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.

  2. In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ecostore’s and Garnier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecostore

9 branded search terms

  • eco store
  • ecostore
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore shampoo
  • ecostore ultra power
  • ecostore ultra sensitive
  • the ecostore

Garnier

2 branded search terms

  • crema bb garnier
  • garnier

How the Brand Demand Index is measured

Other head-to-heads among shampoo bar brands

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