Brandwave

Garnier vs Lush:Which is more popular?

In September 2026, Lush had more branded searches than Garnier among shampoo bar brands in New Zealand. Lush had about 11,000 branded searches, while Garnier had 1,690. Lush made up 64.4% of all shampoo bar brand searches we track, and Garnier accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about shampoo bar brands, Lush appeared in two of the five answers and Garnier in none.

Among shampoo bar brands in New Zealand in September 2026

Who do people search for more?

Lush, about 6 searches for every 1 for Garnier

Lush 11K searchesGarnier 1.7K searches

Who does AI mention more?

Lush, mentioned in 2 of 5 answers, Garnier in 0

Lush in 2 of 5Garnier in 0 of 5

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Top shampoo bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Garnier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ethique1st
  2. Lush2nd
  3. ecostore2nd
  4. Garnier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ethique5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo bar brands

5 answers
  • Asked ChatGPT

    “Which shampoo bar brand should I go to in New Zealand?”

    1. 1Ethique
    2. 2ecostore
  • Asked ChatGPT

    “What are the best shampoo bar brands in New Zealand?”

    1. 1Ethique
    2. 2Lush
  • Asked ChatGPT

    “What's the best shampoo bar brand in New Zealand for everyday hair care?”

    1. 1Ethique
  • Searched Google, AI Overview

    “best shampoo bar”

    1. 1Ethique
    2. 2Lush
  • Searched Google, AI Overview

    “solid shampoo bar”

    1. 1Ethique

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garnier or Lush more popular in search?

This chart shows how often people search Google for Garnier and Lush by name. Each line represents a brand's share of searches for all four shampoo bar brands we track, month by month, from searches in New Zealand.

Garnier and Lush among shampoo bar brands in New Zealand, by month

Share of searches by month for Lush, Garnier. The figures are in the table below the chart.

View monthly share of searches table
MonthLushecostoreGarnierEthique
Oct 202572.8%12.1%5.7%9.4%
Nov 202577.6%10.9%4.6%7%
Dec 202586.1%6.8%3.3%3.8%
Jan 202669.4%15%6%9.7%
Feb 202665.3%16.3%6.9%11.5%
Mar 202663.8%15.6%7.1%13.5%
Apr 202666.2%16.3%7%10.5%
May 202664.3%16.4%7.1%12.2%
Jun 202670.1%14.5%7%8.5%
Jul 202667.8%13.7%8.7%9.9%
Aug 202666.9%14.9%8.5%9.7%
Sep 202664.4%16.1%9.9%9.5%

How has the Garnier and Lush comparison changed over the last 12 months?

3 findings
  • Lush was ahead of Garnier in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand moved from 5.7% to 9.9%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
  • Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand moved from 72.8% to 64.4%, and its estimated monthly branded searches moved from 16.2K to 11K.

How did search popularity change for New Zealand shampoo bar brands in September 2026?

2 changes
  1. In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.

  2. In September 2026, Lush lost share of searches among shampoo bar brands in New Zealand, from 66.9% to 64.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Garnier’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garnier

2 branded search terms

  • crema bb garnier
  • garnier

Lush

4 branded search terms

  • lush
  • lush beauty
  • lush perfume
  • lush super milk

How the Brand Demand Index is measured

Other head-to-heads among shampoo bar brands

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