Domex vs Morning Fresh:Which is more popular?
In September 2026, Morning Fresh had more branded searches than Domex among household cleaning brands in New Zealand. Morning Fresh had about 320 branded searches, while Domex had 110. Morning Fresh made up 3.5% of all household cleaning brand searches we track, and Domex accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, neither Domex nor Morning Fresh appeared in any of the five answers.
Who do people search for more?
Morning Fresh, about 3 searches for every 1 for Domex
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top household cleaning brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Domex nor Morning Fresh showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ecostore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dettol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jif3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Earthwise3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Selleys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Janola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Morning Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Domex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
White King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about household cleaning brands
5 answers
Asked ChatGPT
“Which household cleaning brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best household cleaning brands in New Zealand?”
Asked ChatGPT
“What's the best household cleaning brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“best cleaning products”
Searched Google, AI Overview
“home cleaning products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Domex or Morning Fresh more popular in search?
This chart shows how often people search Google for Domex and Morning Fresh by name. Each line represents a brand's share of searches for all 12 household cleaning brands we track, month by month, from searches in New Zealand.
Share of searches by month for Morning Fresh, Domex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dettol | ecostore | Jif | Janola | Earthwise | Morning Fresh | Harpic | Domex | White King | Ajax | Pine O Cleen | Selleys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 31.1% | 8.2% | 9.8% | 5.4% | 1.9% | 1.5% | 1.2% | 0.54% | 0.14% | 0.14% | 0.14% |
| Nov 2025 | 37.3% | 35.5% | 7.5% | 9% | 5% | 1.8% | 1.4% | 1.8% | 0.38% | 0.13% | 0.13% | 0.13% |
| Dec 2025 | 39.2% | 32.2% | 8.5% | 10.2% | 3.7% | 2% | 2% | 1.6% | 0.28% | 0.14% | 0.14% | 0.14% |
| Jan 2026 | 42.6% | 28.8% | 9% | 8.7% | 4% | 2.6% | 2.1% | 1.3% | 0.49% | 0.12% | 0.12% | 0.12% |
| Feb 2026 | 40.7% | 30.9% | 8.2% | 9.7% | 4.4% | 2.3% | 1.9% | 1.2% | 0.4% | 0.13% | 0.13% | 0.13% |
| Mar 2026 | 43.6% | 27.9% | 7.5% | 8.9% | 4.1% | 3.2% | 2.1% | 1.7% | 0.62% | 0.12% | 0.12% | 0.12% |
| Apr 2026 | 41.6% | 30.1% | 8.1% | 7.8% | 4.4% | 3.4% | 2.2% | 1.5% | 0.53% | 0.13% | 0.13% | 0.13% |
| May 2026 | 41.2% | 29% | 7.7% | 9.1% | 4.2% | 4.9% | 1.8% | 1.4% | 0.38% | 0.13% | 0.13% | 0.13% |
| Jun 2026 | 43% | 29.2% | 8.1% | 7.6% | 4.3% | 4.1% | 1.8% | 0.9% | 0.52% | 0.13% | 0.13% | 0.13% |
| Jul 2026 | 46% | 25% | 8.9% | 8.7% | 4% | 3.8% | 1.7% | 1.1% | 0.48% | 0.12% | 0.12% | 0.12% |
| Aug 2026 | 45.8% | 25.6% | 9.8% | 7.8% | 4.3% | 3.4% | 1.5% | 1.2% | 0.32% | 0.11% | 0.11% | 0% |
| Sep 2026 | 46.5% | 23.8% | 10.1% | 8% | 4.4% | 3.5% | 1.9% | 1.2% | 0.33% | 0.11% | 0.11% | 0.11% |
How has the Domex and Morning Fresh comparison changed over the last 12 months?
3 findings
- Morning Fresh was ahead of Domex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domex’s share of searches among household cleaning brands in New Zealand held steady at 1.2%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 12 months ending September 2026, Morning Fresh’s share of searches among household cleaning brands in New Zealand moved from 1.9% to 3.5%, and its estimated monthly branded searches moved from 140 to 320.
How did search popularity change for New Zealand household cleaning brands in September 2026?
2 changes
Estimated monthly branded searches for Morning Fresh in New Zealand rose 128.6% over 12 measured months, from 140 to 320 in September 2026.
Estimated monthly branded searches for Domex in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Domex’s and Morning Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Domex
1 branded search term
- domex
Morning Fresh
2 branded search terms
- morning fresh
- morningfresh
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