Hairbrush brands in New Zealand:Which are most popular?
In September 2026, Tangle Teezer was the most searched hairbrush brand in New Zealand, accounting for 41.3% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Tangle Teezer and Wet Brush showed up in every answer. Wet Brush was recommended most often, coming first in two out of four responses that gave a list.
Tangle TeezerShare of searches 41.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- Wet BrushShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Mason PearsonShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
DenmanShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top hairbrush brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tangle Teezer and Wet Brush appeared every time. Wet Brush was recommended most often, coming first in two out of four answers that gave a list. Tangle Teezer was second, and Denman was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wet Brush1st
- Tangle Teezer2nd
- Denman3rd
- Mason Pearson4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wet Brush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Denman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hairbrush brands
5 answers
Asked ChatGPT
“Which hairbrush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hairbrush brands in New Zealand?”
Asked ChatGPT
“What's the best hairbrush brand in New Zealand for detangling hair?”
Searched Google, AI Overview
“best hairbrush”
Searched Google, AI Overview
“detangling hairbrush”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hairbrush brands do people search for most?
This chart shows how often people search Google for each hairbrush brand by name. Each line represents a brand's share of searches for all four hairbrush brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tangle Teezer, Wet Brush, Mason Pearson, Denman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tangle Teezer | Wet Brush | Mason Pearson | Denman |
|---|---|---|---|---|
| Oct 2025 | 36% | 28% | 20.9% | 15.1% |
| Nov 2025 | 40.4% | 29.3% | 18.7% | 11.6% |
| Dec 2025 | 40.6% | 29.4% | 18.8% | 11.2% |
| Jan 2026 | 35.8% | 29.5% | 19.6% | 15.1% |
| Feb 2026 | 36.7% | 29.7% | 14.3% | 19.2% |
| Mar 2026 | 34.2% | 32.6% | 16.6% | 16.6% |
| Apr 2026 | 32.2% | 29.4% | 16.7% | 21.8% |
| May 2026 | 29.8% | 23.2% | 24.1% | 22.9% |
| Jun 2026 | 30.5% | 24.7% | 28.7% | 16.1% |
| Jul 2026 | 31.5% | 30.3% | 25.1% | 13.1% |
| Aug 2026 | 40.1% | 23% | 20.5% | 16.3% |
| Sep 2026 | 41.3% | 26.5% | 18.6% | 13.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 1.6K | 0% | +1.2 points | |
| 2, held 2nd | 26.5% | 1K | +11.8% | +3.5 points | |
| 3, held 3rd | 18.6% | 730 | -12% | -1.9 points | |
| 4, held 4th | 13.5% | 530 | -19.7% | -2.8 points |
41.3%
Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +1.2 points.
26.5%
Held 2nd. 1K estimated branded searches, +11.8% vs prior month. Share +3.5 points.
18.6%
Held 3rd. 730 estimated branded searches, -12% vs prior month. Share -1.9 points.
4.
Denman13.5%
Held 4th. 530 estimated branded searches, -19.7% vs prior month. Share -2.8 points.
Which brand is most popular in search among hairbrush brands in New Zealand?
4 brands
In September 2026, Tangle Teezer was the most searched among hairbrush brands in New Zealand, with an estimated 1.6K branded searches, 41.3% of all searches for the four we track. Wet Brush is in 2nd place, 14.8 percentage points behind at 26.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tangle Teezer | 36% → 41.3% | 41.3%Sep 2026 | 29.8%May 2026 | 1st |
| Wet Brush | 28% → 26.5% | 32.6%Mar 2026 | 23%Aug 2026 | 2nd |
| Mason Pearson | 20.9% → 18.6% | 28.7%Jun 2026 | 14.3%Feb 2026 | 3rd |
| Denman | 15.1% → 13.5% | 22.9%May 2026 | 11.2%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands in New Zealand increased from 36% to 41.3%.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand decreased from 28% to 26.5%.
- Across the 12 months ending September 2026, Mason Pearson’s share of searches among hairbrush brands in New Zealand decreased from 20.9% to 18.6%.
- Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand decreased from 15.1% to 13.5%.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands in New Zealand peaked at 41.3% in September 2026 and was lowest at 29.8% in May 2026.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand peaked at 32.6% in March 2026 and was lowest at 23% in August 2026.
- Across the 12 months ending September 2026, Mason Pearson’s share of searches among hairbrush brands in New Zealand peaked at 28.7% in June 2026 and was lowest at 14.3% in February 2026.
- Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand peaked at 22.9% in May 2026 and was lowest at 11.2% in December 2025.
How did search popularity change for New Zealand hairbrush brands in September 2026?
4 changes
In September 2026, Wet Brush gained share of searches among hairbrush brands in New Zealand, from 23% to 26.5%.
In September 2026, Tangle Teezer gained share of searches among hairbrush brands in New Zealand, from 40.1% to 41.3%.
In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%.
In September 2026, Mason Pearson lost share of searches among hairbrush brands in New Zealand, from 20.5% to 18.6%.
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