Brandwave

How popular isWet Brush?

In September 2026, people searched for Wet Brush by name about 1,040 times in New Zealand, a 6.1% increase from the previous year. These searches made up 26.5% of all New Zealand hairbrush brand searches, placing Wet Brush second out of four brands. When we asked both ChatGPT and Google AI Overviews about hairbrush brands, Wet Brush appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Wet Brush is the second most searched of 4 competitors and the most recommended in AI answers.

  1. Tangle TeezerShare of searches 41.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Wet BrushShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Mason PearsonShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. DenmanShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wet Brush appeared in all five answers. Wet Brush is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Denman3rd
  4. Mason Pearson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hairbrush brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hairbrush brands compete with Wet Brush?

Wet Brush against hairbrush brands in New Zealand, by month

Share of searches by month for Tangle Teezer, Wet Brush, Mason Pearson, Denman. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerWet BrushMason PearsonDenman
Oct 202536%28%20.9%15.1%
Nov 202540.4%29.3%18.7%11.6%
Dec 202540.6%29.4%18.8%11.2%
Jan 202635.8%29.5%19.6%15.1%
Feb 202636.7%29.7%14.3%19.2%
Mar 202634.2%32.6%16.6%16.6%
Apr 202632.2%29.4%16.7%21.8%
May 202629.8%23.2%24.1%22.9%
Jun 202630.5%24.7%28.7%16.1%
Jul 202631.5%30.3%25.1%13.1%
Aug 202640.1%23%20.5%16.3%
Sep 202641.3%26.5%18.6%13.5%

  1. 1.Tangle Teezer

    41.3%

    Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Wet Brush

    26.5%

    Held 2nd. 1K estimated branded searches, +11.8% vs prior month. Share +3.5 points.

  3. 3.Mason Pearson

    18.6%

    Held 3rd. 730 estimated branded searches, -12% vs prior month. Share -1.9 points.

  4. 4.Denman

    13.5%

    Held 4th. 530 estimated branded searches, -19.7% vs prior month. Share -2.8 points.

Compare popularity between Wet Brush and its closest rivals

Every comparison with Wet Brush

6 comparisons

How has branded search demand for Wet Brush changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wet Brush in New Zealand rose from 980 to 1K.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand decreased from 28% to 26.5%.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand peaked at 32.6% in March 2026 and was lowest at 23% in August 2026.

How did search popularity change for New Zealand hairbrush brands in September 2026?

4 changes

  1. In September 2026, Wet Brush gained share of searches among hairbrush brands in New Zealand, from 23% to 26.5%.

  2. In September 2026, Tangle Teezer gained share of searches among hairbrush brands in New Zealand, from 40.1% to 41.3%.

  3. In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%.

  4. In September 2026, Mason Pearson lost share of searches among hairbrush brands in New Zealand, from 20.5% to 18.6%.

How are Wet Brush’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wet Brush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wet brush
  • wet brush hairbrush

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How the Brand Demand Index is measured

Where does Wet Brush compete?

Wet Brush is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair brush brands4th of 82.9%Show ranking
Hairbrush brands2nd of 426.5%Shown above
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Is Wet Brush your brand?

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