Tangle Teezer vs Wet Brush:Which is more popular?

Name: Tangle Teezer vs Wet Brush: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Tangle Teezer had more branded searches than Wet Brush among hairbrush brands in New Zealand. Tangle Teezer had about 1,620 branded searches, while Wet Brush had 1,040. Tangle Teezer made up 41.3% of all hairbrush brand searches we track, and Wet Brush accounted for 26.5%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, both Tangle Teezer and Wet Brush appeared in all five answers. Tangle Teezer and Wet Brush were each mentioned first in two of the four answers.

Among hairbrush brands in New Zealand in September 2026

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Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Tangle Teezer and Wet Brush showed up in all five answers. Tangle Teezer and Wet Brush were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tangle Teezer	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Wet Brush	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Mason Pearson	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Denman	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5

Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wet Brush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Denman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hairbrush brands

5 answers

Asked ChatGPT
“Which hairbrush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hairbrush brands in New Zealand?”
Asked ChatGPT
“What's the best hairbrush brand in New Zealand for detangling hair?”
1. 1Tangle Teezer
2. 2Wet Brush
Searched Google, AI Overview
“best hairbrush”
Searched Google, AI Overview
“detangling hairbrush”
1. 1Wet Brush
2. 2Tangle Teezer

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tangle Teezer or Wet Brush more popular in search?

This chart shows how often people search Google for Tangle Teezer and Wet Brush by name. Each line represents a brand's share of searches for all four hairbrush brands we track, month by month, from searches in New Zealand.

Tangle Teezer and Wet Brush among hairbrush brands in New Zealand, by month

Month	Tangle Teezer	Wet Brush	Mason Pearson	Denman
Oct 2025	36%	28%	20.9%	15.1%
Nov 2025	40.4%	29.3%	18.7%	11.6%
Dec 2025	40.6%	29.4%	18.8%	11.2%
Jan 2026	35.8%	29.5%	19.6%	15.1%
Feb 2026	36.7%	29.7%	14.3%	19.2%
Mar 2026	34.2%	32.6%	16.6%	16.6%
Apr 2026	32.2%	29.4%	16.7%	21.8%
May 2026	29.8%	23.2%	24.1%	22.9%
Jun 2026	30.5%	24.7%	28.7%	16.1%
Jul 2026	31.5%	30.3%	25.1%	13.1%
Aug 2026	40.1%	23%	20.5%	16.3%
Sep 2026	41.3%	26.5%	18.6%	13.5%

How has the Tangle Teezer and Wet Brush comparison changed over the last 12 months?

3 findings

Tangle Teezer was ahead of Wet Brush in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands in New Zealand moved from 36% to 41.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand moved from 28% to 26.5%, and its estimated monthly branded searches moved from 980 to 1K.

How did search popularity change for New Zealand hairbrush brands in September 2026?

2 changes

In September 2026, Wet Brush gained share of searches among hairbrush brands in New Zealand, from 23% to 26.5%.
In September 2026, Tangle Teezer gained share of searches among hairbrush brands in New Zealand, from 40.1% to 41.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Tangle Teezer’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.