Brandwave

Denman vs Tangle Teezer:Which is more popular?

In September 2026, Tangle Teezer had more branded searches than Denman among hairbrush brands in New Zealand. Tangle Teezer had about 1,620 branded searches, while Denman had 530. Tangle Teezer made up 41.3% of all hairbrush brand searches we track, and Denman accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, Tangle Teezer appeared in all five answers and Denman in three. Tangle Teezer was mentioned before Denman in three out of four answers.

Among hairbrush brands in New Zealand in September 2026

Who do people search for more?

Tangle Teezer, about 3 searches for every 1 for Denman

Tangle Teezer 1.6K searchesDenman 530 searches

Who does AI mention more?

Tangle Teezer, mentioned in every answer we collected

Tangle Teezer in 5 of 5Denman in 3 of 5

Who does AI recommend more?

Tangle Teezer, named ahead of Denman in 3 of 4 answers

Tangle Teezer first in 3Denman first in 1

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Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tangle Teezer appeared in all five answers. Denman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tangle Teezer was listed before Denman in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Denman3rd
  4. Mason Pearson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hairbrush brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Denman or Tangle Teezer more popular in search?

This chart shows how often people search Google for Denman and Tangle Teezer by name. Each line represents a brand's share of searches for all four hairbrush brands we track, month by month, from searches in New Zealand.

Denman and Tangle Teezer among hairbrush brands in New Zealand, by month

Share of searches by month for Tangle Teezer, Denman. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerWet BrushMason PearsonDenman
Oct 202536%28%20.9%15.1%
Nov 202540.4%29.3%18.7%11.6%
Dec 202540.6%29.4%18.8%11.2%
Jan 202635.8%29.5%19.6%15.1%
Feb 202636.7%29.7%14.3%19.2%
Mar 202634.2%32.6%16.6%16.6%
Apr 202632.2%29.4%16.7%21.8%
May 202629.8%23.2%24.1%22.9%
Jun 202630.5%24.7%28.7%16.1%
Jul 202631.5%30.3%25.1%13.1%
Aug 202640.1%23%20.5%16.3%
Sep 202641.3%26.5%18.6%13.5%

How has the Denman and Tangle Teezer comparison changed over the last 12 months?

3 findings
  • Tangle Teezer was ahead of Denman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand moved from 15.1% to 13.5%, and its estimated monthly branded searches held steady at 530.
  • Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands in New Zealand moved from 36% to 41.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for New Zealand hairbrush brands in September 2026?

2 changes

  1. In September 2026, Tangle Teezer gained share of searches among hairbrush brands in New Zealand, from 40.1% to 41.3%.

  2. In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Denman’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denman

2 branded search terms

  • denman
  • denman brush

Tangle Teezer

2 branded search terms

  • tangle teezer
  • tangle teezer brush

How the Brand Demand Index is measured

Other head-to-heads among hairbrush brands

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