Brandwave

Denman vs Mason Pearson:Which is more popular?

In September 2026, Mason Pearson had more branded searches than Denman among hairbrush brands in New Zealand. Mason Pearson had about 730 branded searches, while Denman had 530. Mason Pearson made up 18.6% of all hairbrush brand searches we track, and Denman accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, Denman and Mason Pearson each appeared in three of the five answers. Denman was mentioned before Mason Pearson in every answer that named either.

Among hairbrush brands in New Zealand in September 2026

Who do people search for more?

Mason Pearson, about 38% more searches than Denman

Mason Pearson 730 searchesDenman 530 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Denman in 3 of 5Mason Pearson in 3 of 5

Who does AI recommend more?

Denman, named ahead of Mason Pearson in 3 of 3 answers

Denman first in 3Mason Pearson never first

Follow Denman vs Mason Pearson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Denman and Mason Pearson were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Denman was listed before Mason Pearson in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Denman3rd
  4. Mason Pearson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hairbrush brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Denman or Mason Pearson more popular in search?

This chart shows how often people search Google for Denman and Mason Pearson by name. Each line represents a brand's share of searches for all four hairbrush brands we track, month by month, from searches in New Zealand.

Denman and Mason Pearson among hairbrush brands in New Zealand, by month

Share of searches by month for Mason Pearson, Denman. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerWet BrushMason PearsonDenman
Oct 202536%28%20.9%15.1%
Nov 202540.4%29.3%18.7%11.6%
Dec 202540.6%29.4%18.8%11.2%
Jan 202635.8%29.5%19.6%15.1%
Feb 202636.7%29.7%14.3%19.2%
Mar 202634.2%32.6%16.6%16.6%
Apr 202632.2%29.4%16.7%21.8%
May 202629.8%23.2%24.1%22.9%
Jun 202630.5%24.7%28.7%16.1%
Jul 202631.5%30.3%25.1%13.1%
Aug 202640.1%23%20.5%16.3%
Sep 202641.3%26.5%18.6%13.5%

How has the Denman and Mason Pearson comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Denman took it in February 2026, Mason Pearson took it in May 2026.
  • Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand moved from 15.1% to 13.5%, and its estimated monthly branded searches held steady at 530.
  • Across the 12 months ending September 2026, Mason Pearson’s share of searches among hairbrush brands in New Zealand moved from 20.9% to 18.6%, and its estimated monthly branded searches held steady at 730.

How did search popularity change for New Zealand hairbrush brands in September 2026?

2 changes

  1. In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%.

  2. In September 2026, Mason Pearson lost share of searches among hairbrush brands in New Zealand, from 20.5% to 18.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Denman’s and Mason Pearson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denman

2 branded search terms

  • denman
  • denman brush

Mason Pearson

2 branded search terms

  • mason pearson
  • mason pearson brush

How the Brand Demand Index is measured

Other head-to-heads among hairbrush brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free