Brandwave

Denman vs Wet Brush:Which is more popular?

In September 2026, Wet Brush had more branded searches than Denman among hairbrush brands in New Zealand. Wet Brush had about 1,040 branded searches, while Denman had 530. Wet Brush made up 26.5% of all hairbrush brand searches we track, and Denman accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, Wet Brush appeared in all five answers and Denman in three. Wet Brush was mentioned before Denman in every answer.

Among hairbrush brands in New Zealand in September 2026

Who do people search for more?

Wet Brush, about 2 searches for every 1 for Denman

Wet Brush 1K searchesDenman 530 searches

Who does AI mention more?

Wet Brush, mentioned in every answer we collected

Wet Brush in 5 of 5Denman in 3 of 5

Who does AI recommend more?

Wet Brush, named ahead of Denman in every answer

Wet Brush first in 4Denman never first

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Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wet Brush appeared in all five answers. Denman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wet Brush was listed before Denman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Denman3rd
  4. Mason Pearson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hairbrush brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Denman or Wet Brush more popular in search?

This chart shows how often people search Google for Denman and Wet Brush by name. Each line represents a brand's share of searches for all four hairbrush brands we track, month by month, from searches in New Zealand.

Denman and Wet Brush among hairbrush brands in New Zealand, by month

Share of searches by month for Wet Brush, Denman. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerWet BrushMason PearsonDenman
Oct 202536%28%20.9%15.1%
Nov 202540.4%29.3%18.7%11.6%
Dec 202540.6%29.4%18.8%11.2%
Jan 202635.8%29.5%19.6%15.1%
Feb 202636.7%29.7%14.3%19.2%
Mar 202634.2%32.6%16.6%16.6%
Apr 202632.2%29.4%16.7%21.8%
May 202629.8%23.2%24.1%22.9%
Jun 202630.5%24.7%28.7%16.1%
Jul 202631.5%30.3%25.1%13.1%
Aug 202640.1%23%20.5%16.3%
Sep 202641.3%26.5%18.6%13.5%

How has the Denman and Wet Brush comparison changed over the last 12 months?

3 findings
  • Wet Brush was ahead of Denman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand moved from 15.1% to 13.5%, and its estimated monthly branded searches held steady at 530.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand moved from 28% to 26.5%, and its estimated monthly branded searches moved from 980 to 1K.

How did search popularity change for New Zealand hairbrush brands in September 2026?

2 changes

  1. In September 2026, Wet Brush gained share of searches among hairbrush brands in New Zealand, from 23% to 26.5%.

  2. In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Denman’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denman

2 branded search terms

  • denman
  • denman brush

Wet Brush

2 branded search terms

  • wet brush
  • wet brush hairbrush

How the Brand Demand Index is measured

Other head-to-heads among hairbrush brands

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