Brandwave

How popular isDenman?

In September 2026, people searched for Denman by name about 530 times in New Zealand, about the same as the previous year. These searches made up 13.5% of all New Zealand hairbrush brand searches, placing Denman fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about hairbrush brands, Denman appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Denman is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. Tangle TeezerShare of searches 41.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Wet BrushShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Mason PearsonShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. DenmanShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Denman website (opens in a new tab)

Follow Denman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Denman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Denman is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Denman3rd
  4. Mason Pearson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hairbrush brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hairbrush brands compete with Denman?

Denman against hairbrush brands in New Zealand, by month

Share of searches by month for Tangle Teezer, Wet Brush, Mason Pearson, Denman. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerWet BrushMason PearsonDenman
Oct 202536%28%20.9%15.1%
Nov 202540.4%29.3%18.7%11.6%
Dec 202540.6%29.4%18.8%11.2%
Jan 202635.8%29.5%19.6%15.1%
Feb 202636.7%29.7%14.3%19.2%
Mar 202634.2%32.6%16.6%16.6%
Apr 202632.2%29.4%16.7%21.8%
May 202629.8%23.2%24.1%22.9%
Jun 202630.5%24.7%28.7%16.1%
Jul 202631.5%30.3%25.1%13.1%
Aug 202640.1%23%20.5%16.3%
Sep 202641.3%26.5%18.6%13.5%

  1. 1.Tangle Teezer

    41.3%

    Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Wet Brush

    26.5%

    Held 2nd. 1K estimated branded searches, +11.8% vs prior month. Share +3.5 points.

  3. 3.Mason Pearson

    18.6%

    Held 3rd. 730 estimated branded searches, -12% vs prior month. Share -1.9 points.

  4. 4.Denman

    13.5%

    Held 4th. 530 estimated branded searches, -19.7% vs prior month. Share -2.8 points.

Compare popularity between Denman and its closest rivals

Every comparison with Denman

6 comparisons

How has branded search demand for Denman changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Denman in New Zealand held steady at 530.
  • Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand decreased from 15.1% to 13.5%.
  • Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands in New Zealand peaked at 22.9% in May 2026 and was lowest at 11.2% in December 2025.

How did search popularity change for New Zealand hairbrush brands in September 2026?

4 changes

  1. In September 2026, Wet Brush gained share of searches among hairbrush brands in New Zealand, from 23% to 26.5%.

  2. In September 2026, Tangle Teezer gained share of searches among hairbrush brands in New Zealand, from 40.1% to 41.3%.

  3. In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%.

  4. In September 2026, Mason Pearson lost share of searches among hairbrush brands in New Zealand, from 20.5% to 18.6%.

How are Denman’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Denman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • denman
  • denman brush

Do you work for Denman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Denman compete?

Denman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair brush brands6th of 81.5%Show ranking
Hairbrush brands4th of 413.5%Shown above
Creator with pink hair and a pink jacket

Is Denman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free