Denman vs Wet Brush:Which is more popular?
In September 2026, Wet Brush had more branded searches than Denman among hair brush brands in New Zealand. Wet Brush had about 1,040 branded searches, while Denman had 530. Wet Brush made up 2.9% of all hair brush brand searches we track, and Denman accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about hair brush brands, Denman and Wet Brush each appeared in four of the five answers. Wet Brush was mentioned before Denman in four out of five answers.
Who do people search for more?
Wet Brush, about 2 searches for every 1 for Denman
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Wet Brush, named ahead of Denman in 4 of 5 answers
Follow Denman vs Wet Brush and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hair brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Denman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wet Brush was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wet Brush was listed before Denman in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tangle Teezer1st- Wet Brush2nd
Denman3rd
Mason Pearson4th
ghd5th
Dyson–
Revlon–
Kent–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair brush brands
5 answers
Asked ChatGPT
“Which hair brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair brush brands in New Zealand?”
Asked ChatGPT
“What's the best hair brush brand in New Zealand for detangling hair?”
Searched Google, AI Overview
“best hair brush”
Searched Google, AI Overview
“detangling hair brush”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Denman or Wet Brush more popular in search?
This chart shows how often people search Google for Denman and Wet Brush by name. Each line represents a brand's share of searches for all eight hair brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wet Brush, Denman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Revlon | Tangle Teezer | Wet Brush | Mason Pearson | Denman | ghd | Kent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 11.8% | 3.9% | 3% | 2.2% | 1.6% | 1.1% | 0.06% |
| Nov 2025 | 83.1% | 7.3% | 3.6% | 2.6% | 1.7% | 1% | 0.71% | 0.04% |
| Dec 2025 | 80.5% | 8.2% | 4.1% | 3% | 1.9% | 1.1% | 1.1% | 0.04% |
| Jan 2026 | 75.9% | 11% | 4.3% | 3.5% | 2.3% | 1.8% | 1.2% | 0.1% |
| Feb 2026 | 75% | 12.2% | 4.3% | 3.5% | 1.7% | 2.2% | 1% | 0.04% |
| Mar 2026 | 74.7% | 12.5% | 4% | 3.8% | 1.9% | 1.9% | 1.1% | 0.07% |
| Apr 2026 | 74.4% | 11.2% | 4.2% | 3.8% | 2.2% | 2.8% | 1.3% | 0.04% |
| May 2026 | 74.2% | 10.6% | 4.1% | 3.2% | 3.3% | 3.2% | 1.4% | 0.03% |
| Jun 2026 | 74.3% | 11.1% | 4% | 3.3% | 3.8% | 2.1% | 1.3% | 0.03% |
| Jul 2026 | 74.4% | 11.4% | 4% | 3.9% | 3.2% | 1.7% | 1.3% | 0.09% |
| Aug 2026 | 74.1% | 12.2% | 5% | 2.8% | 2.5% | 2% | 1.2% | 0.12% |
| Sep 2026 | 77.7% | 10% | 4.5% | 2.9% | 2% | 1.5% | 1.2% | 0.11% |
How has the Denman and Wet Brush comparison changed over the last 12 months?
3 findings
- Wet Brush was ahead of Denman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denman’s share of searches among hair brush brands in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 530.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hair brush brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 980 to 1K.
How did search popularity change for New Zealand hair brush brands in September 2026?
1 change
In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Denman’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair brush brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.