Brandwave

Denman vs Mason Pearson:Which is more popular?

In September 2026, Mason Pearson had more branded searches than Denman among hair brush brands in New Zealand. Mason Pearson had about 730 branded searches, while Denman had 530. Mason Pearson made up 2% of all hair brush brand searches we track, and Denman accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about hair brush brands, Denman appeared in four of the five answers and Mason Pearson in three. Denman was mentioned before Mason Pearson in every answer that named either.

Among hair brush brands in New Zealand in September 2026

Who do people search for more?

Mason Pearson, about 38% more searches than Denman

Mason Pearson 730 searchesDenman 530 searches

Who does AI mention more?

Denman, mentioned in 4 of 5 answers, Mason Pearson in 3

Denman in 4 of 5Mason Pearson in 3 of 5

Who does AI recommend more?

Denman, named ahead of Mason Pearson in 4 of 4 answers

Denman first in 4Mason Pearson never first

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Top hair brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Denman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mason Pearson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Denman was listed before Mason Pearson in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tangle Teezer1st
  2. Wet Brush2nd
  3. Denman3rd
  4. Mason Pearson4th
  5. ghd5th
  6. Dyson–
  7. Revlon–
  8. Kent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair brush brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Denman or Mason Pearson more popular in search?

This chart shows how often people search Google for Denman and Mason Pearson by name. Each line represents a brand's share of searches for all eight hair brush brands we track, month by month, from searches in New Zealand.

Denman and Mason Pearson among hair brush brands in New Zealand, by month

Share of searches by month for Mason Pearson, Denman. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonRevlonTangle TeezerWet BrushMason PearsonDenmanghdKent
Oct 202576.4%11.8%3.9%3%2.2%1.6%1.1%0.06%
Nov 202583.1%7.3%3.6%2.6%1.7%1%0.71%0.04%
Dec 202580.5%8.2%4.1%3%1.9%1.1%1.1%0.04%
Jan 202675.9%11%4.3%3.5%2.3%1.8%1.2%0.1%
Feb 202675%12.2%4.3%3.5%1.7%2.2%1%0.04%
Mar 202674.7%12.5%4%3.8%1.9%1.9%1.1%0.07%
Apr 202674.4%11.2%4.2%3.8%2.2%2.8%1.3%0.04%
May 202674.2%10.6%4.1%3.2%3.3%3.2%1.4%0.03%
Jun 202674.3%11.1%4%3.3%3.8%2.1%1.3%0.03%
Jul 202674.4%11.4%4%3.9%3.2%1.7%1.3%0.09%
Aug 202674.1%12.2%5%2.8%2.5%2%1.2%0.12%
Sep 202677.7%10%4.5%2.9%2%1.5%1.2%0.11%

How has the Denman and Mason Pearson comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Denman took it in February 2026, Mason Pearson took it in May 2026.
  • Across the 12 months ending September 2026, Denman’s share of searches among hair brush brands in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 530.
  • Across the 12 months ending September 2026, Mason Pearson’s share of searches among hair brush brands in New Zealand moved from 2.2% to 2%, and its estimated monthly branded searches held steady at 730.

How did search popularity change for New Zealand hair brush brands in September 2026?

2 changes
  1. In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.

  2. In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Denman’s and Mason Pearson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denman

2 branded search terms

  • denman
  • denman brush

Mason Pearson

2 branded search terms

  • mason pearson
  • mason pearson brush

How the Brand Demand Index is measured

Other head-to-heads among hair brush brands

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